Vice President, Demand Generation

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $175k - $185k / hour

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

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OptimizeRx

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

🏥 Healthcare

☁️ SaaS

🤝 B2B

💰 $9M Post-IPO Equity - OPTIMIZERx on 2018-05

Healthcare • SaaS • B2B

OptimizeRx is a healthcare-focused technology company that operates a cloud-based communications platform connecting life sciences manufacturers, payers, providers and pharmacies. It delivers targeted clinical, patient-support and affordability messages into point-of-care channels (including electronic health records, e-prescribing and pharmacy systems) to help drive adherence, streamline patient access and support care decisions. The company primarily sells to other organizations and offers its solution as a SaaS platform.

📋 Description

• Partner with the SVP of Marketing and CMO to develop an integrated demand generation strategy aligned with company growth objectives, commercial priorities, and product go-to-market plans • Lead strategy execution, establishing priorities, performance targets, resource requirements, and accountability across demand generation • Drive qualified pipeline generation through paid, owned, and organic channels • Oversee audience segmentation, account-based marketing, and engagement strategies for priority customer segments • Lead quarterly and annual demand generation planning and adjust priorities and investments based on performance and market opportunities • Establish and own measurement frameworks for marketing-sourced pipeline, opportunity value, and funnel conversion • Define KPIs and targets across the buyer journey • Develop reporting, dashboards, and attribution practices • Analyze program and channel performance to improve lead quality, conversion, efficiency, and ROI • Maintain testing and optimization programs for targeting, channels, campaigns, and lead nurturing • Present performance results and recommendations to senior leadership • Own the central KPI dashboard for executives and collaborate on metrics and data sources • Own marketing lead management and lifecycle optimization from engagement through sales handoff • Establish shared lead definitions, qualification criteria, service expectations, and conversion targets with Business Development and Sales • Develop feedback mechanisms connecting marketing performance, lead quality, sales activity, and opportunity creation • Guide optimization of HubSpot, marketing automation, CRM integration, lead scoring, segmentation, and attribution • Improve marketing processes, data quality, technology utilization, operational efficiency, and reporting reliability • Ensure systems and workflows support scalable, measurable, and increasingly automated demand generation • Lead, coach, and develop the integrated campaigns, media, social media, website marketing, and marketing operations team • Establish responsibilities, performance expectations, and development priorities • Provide strategic direction and operational oversight • Partner with Product, Sales, Marketing Leadership, and internal stakeholders on positioning, product launches, and thought leadership programs • Oversee agencies, vendors, and technology partners for performance, quality, and resource utilization

🎯 Requirements

• 10+ years of progressive B2B marketing experience, including significant leadership responsibility for demand generation, marketing performance, and pipeline development • Demonstrated success building, leading, or substantially improving a B2B demand generation function with measurable contributions to qualified pipeline and business growth • Strong analytical capabilities, with proven expertise in marketing measurement, attribution, funnel analysis, conversion optimization, and ROI evaluation • Deep working knowledge of HubSpot or comparable CRM and marketing automation platforms, including lead scoring, nurturing, segmentation, reporting, and workflow optimization • Experience overseeing integrated, multi-channel demand generation programs, including paid media, account-based marketing, email, digital campaigns, and website conversion strategies • Proven ability to establish performance targets, manage budgets, evaluate marketing investments, and make data-driven strategic decisions • Experience leading and developing small, high-performing teams, with the ability to provide both strategic direction and informed operational guidance • Strong cross-functional leadership skills, particularly in aligning Marketing, Business Development, and Sales around shared objectives and measurable outcomes • Excellent communication skills, including the ability to clearly present performance insights and strategic recommendations to executive stakeholders • Resourceful, commercially minded, and comfortable operating in a lean, fast-moving organization • Experience in healthcare, life sciences, healthcare technology, or another complex B2B industry preferred

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