Director of Paid Media – Operations

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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True North

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

True North is a healthcare-focused marketing agency and strategic partner that delivers integrated brand, digital, and measurement services to health systems, specialty practices, and other healthcare organizations. With over 30 years of exclusive healthcare experience, True North offers HIPAA-compliant omni-channel marketing, patient acquisition, provider and health insurance marketing, creative and content production, SEO/SEM, traditional media (including direct mail), and a proprietary measurement platform (Compass) that turns fragmented data into actionable performance insights. The firm combines brand strategy and performance marketing to align marketing investment with measurable business outcomes for enterprise healthcare clients.

📋 Description

• Build systems and standards for the paid media practice to operate effectively at scale • Lead Paid Media Managers and Specialists • Ensure optimizations occur on every account every week • Balance team capacity with workload and surface problems to leadership on a clear cadence • Identify manual and repetitive tasks and develop AI prompts, templates and workflows • Evaluate and implement AI features in advertising platforms and external AI tools • Maintain a shared library of prompts and AI-assisted processes • Manage and mentor PMMs and Specialists through one-on-ones, performance reviews and development plans • Coach PMMs on strategic thinking and client relationship ownership • Serve as escalation point for operational, staffing, performance and tracking issues • Maintain systems for weekly optimization completion, documentation and review • Track spend, pacing and forecasts and flag delivery issues • Support PMM-owned accounts with performance, tracking and client concerns • Investigate changes in results across targeting, creative, tracking and landing pages • Join client calls when PMMs need support • Establish standards for campaign builds, QA, optimization, reporting and benchmarking • Implement the testing framework for proposing, prioritizing and evaluating tests • Partner with Analytics to connect media results to patient appointments and leads • Ensure AI tools, tracking and audience data follow healthcare privacy and advertising rules

🎯 Requirements

• 7+ years of paid media experience • At least 3 years working on healthcare accounts and within healthcare privacy and advertising rules • Hands-on experience running campaigns in Google Ads, Meta, Microsoft Ads and programmatic platforms • 2+ years managing or mentoring paid media team members • Hands-on experience using AI tools such as ChatGPT, Claude or Gemini for paid media work • Strong understanding of AI and automation features built into ad platforms • Comfortable writing and refining AI prompts, building templates and creating repeatable workflows • Good understanding of conversion tracking, attribution and A/B testing • Comfortable using ad platforms, GA4 and Looker Studio to derive insights and recommendations • Confident communication with clients and internal leadership • Agency experience strongly preferred • Experience with incrementality or lift testing, project or workflow management tools, or audience tools is a plus • Excellent communication and people skills • Able to work independently and as part of a team in a fast-paced, remote agency environment

🏖️ Benefits

• 100% remote work environment • Medical, dental & vision • Unlimited PTO and sick time • 401(k) • Paid parental leave • Growth opportunities to learn, grow and lead

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