VP, Demand Generation

🔥 16 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $195k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Grace Hill

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏠 Real Estate

📚 Education

🏢 Enterprise

💰 Private Equity Round on 2014-08

Real Estate • Education • Enterprise

Grace Hill is a company that specializes in providing industry-specific policy, training, and assessment solutions designed to improve performance in the multifamily and commercial real estate sectors. Their offerings include comprehensive training content, mystery shopping services, survey tools, and reputation management solutions. Grace Hill is dedicated to helping multifamily property management companies and commercial real estate organizations enhance their performance through innovative solutions and expertise in real estate technology.

📋 Description

• Build and lead Grace Hill's Demand Generation function end-to-end across inbound, outbound/ABM, and customer marketing • Hire and develop the demand generation team as it stands up • Set and own pipeline strategy and targets, including sourced and influenced pipeline, conversion, closed-won revenue, coverage, CAC, and payback • Report pipeline performance credibly to executive leadership • Own paid media and demand generation program budgets, including channel mix, agency/vendor management, and monthly reallocation • Lead the marketing portion of weekly pipeline reviews with Sales leadership and participate in forecast calls • Set and enforce lead response and handoff SLAs, including 24-hour follow-up on qualified inbound leads • Partner with Brand, Events & Communications to convert conferences, sponsorships, and hosted events into pipeline • Design outbound/ABM motions with Sales and operationalize intent data • Apply AI to content production, intent scoring, campaign optimization, personalization, and research • Run a disciplined test roadmap and decide whether to scale, fix, or stop tests • Own the HubSpot/Salesforce ecosystem strategically, including lead scoring, routing, attribution, and funnel reporting • Co-own pipeline stage definitions, source-of-truth dashboards, and quarterly marketing-sourced pipeline forecasts • Build campaigns, fix workflows, and write landing pages during the first 6–12 months as needed • Partner with Product Marketing, Brand & Communications, Sales, Customer Success, and Rev Ops on a coherent go-to-market motion • Achieve first-year outcomes including team hiring and ramping, a functioning ABM/intent-data motion, trusted pipeline reporting, CAC/payback-based spend management, SLA adherence, event ROI reporting, and two AI-enabled workflow improvements

🎯 Requirements

• 10+ years in B2B demand generation • At least 4 years leading a demand generation team, ideally managing managers or senior specialists, at a B2B SaaS company • Candidates with 8+ years and an exceptional build track record will be considered at the Senior Director level • Direct experience scaling a marketing/demand function through significant company growth, ideally in the $80M to $150M+ ARR range or a comparable stage • Track record of building teams from a small or partial base • Hands-on fluency with HubSpot and Salesforce • Working knowledge of modern demand generation and intent-data tools, such as ZoomInfo, 6sense, or Bombora • Clear point of view on practical AI use in demand generation • Demonstrated command of inbound motions including SEO/AEO/GEO, content, and paid media • Demonstrated command of outbound/ABM motions • Track record of owning a paid media and program budget at comparable scale and reallocating spend based on measured pipeline and payback • Experience running or co-running recurring pipeline reviews and forecast cadences with Sales leadership • Experience partnering with Rev Ops or GTM operations/engineering on attribution, funnel dashboards, and pipeline forecasts • Experience aligning with SDR/BDR teams on routing, follow-up cadences, and response-time SLAs • Experience turning trade shows and sponsored events into measurable pipeline • Hands-on use of AI tools in daily workflows, with measured efficiency gains • Comfortable operating without a fully built team or process • Sharp, data-literate communication skills for presenting to a CMO and CEO • Preferred: experience in real estate technology, proptech, or comparable vertical SaaS • Preferred: experience in a PE-backed or newly-scaling marketing organization • Preferred: experience with signal-based or AI-native GTM tooling such as Clay, Common Room, or Claude • Must answer US work authorization/sponsorship and current US residence questions in the application

🏖️ Benefits

• Competitive salary up to $195K + Bonus • Comprehensive health, dental, and vision benefits • Remote work option • Collaborative, mission-driven culture

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