Global Director, Demand Generation

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150k - $200k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

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Vontier

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🚘 Automotive

⚡ Energy

🔧 Hardware

Automotive • Energy • Hardware

Vontier is a mobility technology company that powers convenience stores, fleet operators and auto repair shops with a broad portfolio of fueling and repair solutions. Its businesses include legacy and next-generation fueling equipment (Gilbarco Veeder-Root), EV charging and energy management (Driivz), alternative fuel refueling systems (ANGI), car wash technology (DRB), POS, payment and site automation (Invenco), and professional automotive tools and diagnostics (Matco Tools). Vontier provides connected hardware and software, multi-energy fueling platforms (traditional fuels, EV, CNG, RNG, hydrogen), data and analytics, and services to support customers' decarbonization and operational needs.

📋 Description

• Own the global acquisition strategy and annual demand plan • Set pipeline and SQO targets by region, segment and product line with Sales and Finance • Design full-funnel programs across paid, organic, owned, partner and outbound-assist channels • Run account-based programs for enterprise and competitive-displacement targets • Manage the global media budget and optimize spend allocation • Test and scale acquisition channels including LinkedIn, YouTube, CTV, review sites, software marketplaces, partner co-marketing and event-to-pipeline programs • Own the global website as the primary pipeline asset across US, UK, LATAM and ANZ sites • Lead website roadmap, information architecture, performance, conversion and localization • Run A/B and multivariate testing, CRO and personalization programs • Partner on buyer-centric journeys, pricing pages, competitor comparison pages, ROI calculators and interactive demos • Modernize the web and conversion stack, including CMS, lead-routing tools and AI-powered chat • Lead SEO and AI-search visibility strategy across regional domains and languages • Direct paid search and paid social, including bidding, audience strategy, CRM conversion imports and creative testing • Lead marketing analytics and own the funnel performance source of truth • Define funnel stages, scoring, routing and SLAs with Sales Operations • Build multi-touch attribution, incrementality, holdout testing and media mix modeling • Deliver weekly pipeline and performance reporting • Own demand data foundations, including enrichment, intent, first-party data, server-side tracking and consent compliance • Partner with regional sales, SDR/BDR leaders and marketing teams • Feed win/loss, conversion and search-demand insights to Product Marketing, Product and leadership • Lead and grow a global team of approximately five direct reports plus agency and freelance partners • Build team capability in AI, analytics and experimentation and drive development and succession planning • Serve on the global marketing leadership team and support cross-functional collaboration • Use P&C, recruitment and performance management processes to hire, develop, reward and retain talent

🎯 Requirements

• Bachelor's degree in marketing, business or a related field, or equivalent experience • 10+ years in B2B demand generation or digital marketing, including 7+ years in B2B SaaS • 5+ years leading multi-region teams and agencies • Proven record of owning a pipeline target and growing marketing-sourced pipeline at an efficient CAC • Hands-on depth in SEO, paid search and paid social • Working knowledge of AI search optimization (GEO/AEO) • Experience running a corporate website as a conversion engine • Experience with CMS migration, Conversion Rate Optimization programs and multi-language localization • Strong analytical skills in funnel analytics, attribution, experiment design and BI tools • Comfort working with SQL or data teams • Advanced experience with Salesforce and a major marketing automation platform • Experience with intent/ABM, enrichment and conversion tools such as 6sense, Clay, GA4 and tag management • Technical knowledge of HTML/CSS, tag management, APIs and integrations • Practical use of generative AI in marketing workflows • Ability to operate strategically and tactically and manage multiple programs in a fast-paced environment

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Disability insurance • Life insurance • Family planning programs through Maven Clinic • Diabetes management support through Livongo • Women's health coverage • Adult and elder care support • Paid parental leave • 401(k) plan with matching company contributions • Paid time off up to 120 hours • 13 paid holidays, including 3 floating holidays • Paid sick leave • Personal growth and continuous learning opportunities • Work-life balance • Inclusive and collaborative work environment

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