Director of Demand Generation

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🔥 1 minute ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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TrashLab

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

💼 Consulting

📦 Logistics

Consulting • Logistics • Software

TrashLab is a comprehensive software platform designed specifically for waste haulers, aimed at enhancing efficiency, profitability, and safety. It integrates AI-powered features to streamline processes like customer communication, order management, and dispatch optimization. By automating vital functions such as billing and routing, TrashLab significantly reduces manual work while ensuring accuracy and improving customer service through real-time updates and automated notifications.

📋 Description

• Own all demand generation across SEO, content, paid search and social, programmatic, ABM, partner and co-marketing, and events • Drive more than 40% of net-new pipeline, 3x inbound MQLs, and 10x search visibility by month 6 • Manage a meaningful six-figure annual digital marketing budget and substantial trade show and conference budget • Select marketing investments, discontinue underperforming initiatives, and expand successful programs • Build an AI-driven content engine using programmatic SEO, automated competitor and ICP research, and AI-assisted content production • Map and harvest the US/Canada hauler ICP • Establish non-form lead identification, retargeting, and account-level scoring • Deliver a clean, scored lead list to BDRs and AEs daily • Own the website, blog, customer stories, and product launches • Coordinate with the GTM Engineer on conversion experiments, demo environments, and landing pages • Position TrashLab as the AI-native alternative to legacy incumbents and own its narrative and keyword real estate • Report directly to the CEO

🎯 Requirements

• 7+ years in B2B SaaS demand generation • At least 3 years owning the function as a Director or Head • Ability to write code or AI scripts for marketing problems, including Python, JS, scraping, n8n/Zapier, and custom GPT agents • Personally driven 5x+ organic traffic growth or equivalent paid efficiency gains at a B2B SaaS company in the last 3 years, with demonstrable results • Fluency in HubSpot, Marketo/Pardot, GA4, Search Console, SEMrush/Ahrefs, Clay, Apollo, or equivalents • Understanding of funnels and unit economics, including CPL, MQL→SQL, CAC payback, and blended LTV/CAC • Vertical SaaS background in field service, construction tech, fleet/logistics, or FinTech strongly preferred

🏖️ Benefits

• Equity • Unlimited PTO • Health insurance • Vision insurance • Dental insurance • 401(k)

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