Head of Demand Generation

Job not on LinkedIn

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $220k - $240k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Hometap

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💸 Finance

💳 Fintech

🏠 Real Estate

💰 Venture Round on 2021-12

Finance • Fintech • Real Estate

Hometap is a financial services company that provides homeowners with access to their home equity without the need to sell or take on traditional debt. Through their home equity investments, Hometap allows homeowners to achieve financial goals while retaining ownership of their property. This innovative approach offers financial flexibility, enabling users to fund various personal and business expenses, including debt repayment, education, and home improvements, without the stress of monthly payments or accumulating debt.

📋 Description

• Own a large portion of Hometap’s paid acquisition engine connecting homeowners with Hometap • Report to the Chief Growth Officer • Lead a small team of marketers and manage a large annual media budget across paid search, paid social, and emerging channels • Oversee strategy and performance across Google Ads and Microsoft Advertising (Bing) • Own strategy and performance across Meta, TikTok, and possibly YouTube • Direct a digital agency partner in testing and scaling emerging channels such as Reddit and Quora • Optimize downstream quality signals across a multi-week conversion cycle, including feeding offline conversion and lead-quality data back to ad platforms • Partner cross-functionally to improve landing page and funnel conversion through structured testing • Support evolution beyond last-click attribution using media mix modeling and incrementality testing • Build and own the demand generation forecast and channel-level budget allocation • Reallocate spend as performance and marginal returns shift • Partner with Finance and Business Operations on planning, pacing, unit economics, and performance reporting • Present performance, insights, and recommendations to the Chief Growth Officer and leadership team • Lead, mentor, and grow a team of 4–6 • Oversee an external agency partner • Recruit and build out the team as the program scales • Work with Creative teams on testing roadmaps, briefs, and performance insights

🎯 Requirements

• 12+ years of performance or growth marketing experience, including 5+ years leading teams • Proven track record managing an annual paid media budget of $15M or more • Experience in financial services, fintech, lending, insurance, or another regulated, considered-purchase category strongly preferred • Experience optimizing a multi-step conversion funnel where lead quality is confirmed weeks after the initial conversion • Hands-on experience with media mix modeling and incrementality testing, such as geo holdouts or lift studies • Clear point of view on moving beyond last-click attribution • Deep expertise across Google Ads, Microsoft Advertising, Meta, TikTok, and YouTube • Strong financial acumen, including forecasting, channel-level budget allocation, and unit economics (CAC, LTV, payback) • Track record of hiring, developing, and mentoring high-performing teams • Experience managing agency partners and holding them accountable to clear performance goals • Experience with conversion rate optimization, including landing page and funnel testing • Collaborative approach to working with Creative, Finance, Business Operations, Product, and Analytics teams • Excellent written and verbal communication skills, with the ability to turn complex data into clear recommendations for executives • Bachelor’s degree, ideally in marketing, business, economics, or a related field

🏖️ Benefits

• Competitive compensation • Healthcare coverage • Generous PTO • Meaningful equity package • Opportunities for team-building and camaraderie • Work-from-home stipend • Parental leave • Medical, dental, and vision coverage • Paid time off

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