Head of Demand Generation

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $175k - $200k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Celigo

WebsiteLinkedInAll Job Openings

501 - 1000 employees

☁️ SaaS

💰 $48M Series C on 2021-12

SaaS

Celigo is a world-class integration platform as a service (iPaaS) designed to facilitate automation of both common and custom business processes. It empowers IT and business teams to enhance agility and foster innovation within their organizations, particularly focusing on integration and digital transformation. The platform specializes in areas such as SaaS, Ecommerce, and Cloud Applications, making it a robust solution for modern business integration needs.

📋 Description

• Own the full pipeline engine from always-on digital programs to brand and thought leadership amplification, digital events, and sales development • Drive MQL-to-SQL conversion through full-funnel campaign architecture • Partner with Marketing Ops and RevOps on attribution, lead routing, and funnel reporting in HubSpot and Salesforce • Manage paid media budgets and own program ROI and CAC reporting • Develop account-based programs to drive engagement and pipeline acceleration • Lead content distribution across owned, earned, and paid channels • Collaborate on webinars, whitepapers, case studies, solution briefs, and digital content sequences • Drive brand amplification through employee advocacy, partner co-marketing, and executive visibility • Own webinar strategy, promotion, speaker coordination, production, and post-event nurture • Expand virtual summits, customer spotlights, and partner webinars • Pilot digital human and AI avatar capabilities • Manage and develop the SDR team and AI SDR platform, if applicable • Set quota frameworks, outreach sequencing, and performance accountability • Implement AI SDR tools such as Unify, 11x, and Clay • Build inbound-to-SDR handoff processes and lead-quality feedback loops • Define territory and account coverage strategy with Sales leadership and RevOps • Maintain SDR dashboards and weekly reporting on meetings booked, pipeline contribution, and SDR-sourced revenue • Report to the VP of Revenue Marketing and partner with Sales, RevOps, and Marketing leadership • Own accountability for marketing-sourced and marketing-influenced pipeline across new-logo and expansion efforts

🎯 Requirements

• 10+ years of B2B SaaS demand generation, growth marketing, or revenue marketing experience • At least 4 years in a senior leadership role • Bachelor's degree in business, marketing, or a related field • Proven track record of building and scaling integrated demand programs that deliver measurable pipeline growth in mid-market and enterprise sales motions • Experience managing or closely partnering with SDR or BDR teams • Working understanding of the inbound and outbound pipeline model • Background in content-led and thought leadership demand programs • Hands-on experience with HubSpot and Salesforce, including attribution, lead routing, and funnel reporting • Ability to apply AI effectively to individual and team workflows • Data-driven partnership with Sales, RevOps, and Marketing leadership

🏖️ Benefits

• Remote-first culture • Three weeks of vacation (starting year one) • Wellness days and holidays to recharge • Parental leave • Generous benefits package • Monthly tech stipend • Recognition and career development opportunities • Competitive compensation

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