Paid Media Growth Director

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada, +1 more countries – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote 🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 14%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Graphite

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

💼 Consulting

📣 Marketing

B2B • Consulting • Marketing

Graphite is a growth agency that builds SEO and content strategies for companies like Netflix, MasterClass, and Robinhood. They focus on developing scalable growth engines to enhance the online presence and impact of their clients.

📋 Description

• Lead paid growth strategies for technology companies • Manage $1M+ per month in paid media spend across clients • Own full-funnel media plans across search, social, video and CTV, programmatic, and ChatGPT Ads • Expand channels and plan investment scenarios • Design client measurement plans, including tracking, geo-holdout tests, in-platform lift tests, and MMM calibration • Determine media incrementality • Set creative strategy and testing roadmaps • Translate research and test results into concepts and briefs • Run accounts using AI workflows for audits, pacing, reporting, and optimization • Override AI workflows when they are incorrect • Present insights and outcomes to executives in weekly, monthly, and quarterly business reviews • Link paid media results with SEO and AEO • Support hiring and lead the paid team • Build team playbooks and coach paid marketers on effective paid programs

🎯 Requirements

• 7+ years of agency or in-house paid media experience • Experience managing $1M+ per month across multiple clients and channels • Hands-on experience with Google Ads, Microsoft Ads, Meta Ads, TikTok, LinkedIn, YouTube, and programmatic platforms such as DV360 • Experience owning forecasting, pacing, and budget allocation against business goals • Experience running lift tests end to end and acting on MMM readouts • Fluency in incrementality, attribution, KPI selection, and business economics • Experience leading creative strategy and testing programs • Daily use of LLMs • Built at least one AI workflow for audits, reporting, optimization, or creative that saved the team real time • Exceptional data analysis skills • Comfortable using Looker and Sheets • Experience managing and developing a team of paid marketers • Executive presence with VP and C-suite marketers

🏖️ Benefits

• Flexible work environment and distributed-team flexibility • Flexible PTO • Quality healthcare coverage • Opportunities to further your education • Compensation aligned with attracting the best people • Autonomy and agency to drive projects and own decisions • Process development through iteration, measurement, and continuous improvement

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