Vice President, Demand Generation

🕒 Yesterday

🤠 Texas – Remote

🤠 Texas – Remote

💵 $195k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Grace Hill

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏠 Real Estate

📚 Education

🏢 Enterprise

💰 Private Equity Round on 2014-08

Real Estate • Education • Enterprise

Grace Hill is a company that specializes in providing industry-specific policy, training, and assessment solutions designed to improve performance in the multifamily and commercial real estate sectors. Their offerings include comprehensive training content, mystery shopping services, survey tools, and reputation management solutions. Grace Hill is dedicated to helping multifamily property management companies and commercial real estate organizations enhance their performance through innovative solutions and expertise in real estate technology.

📋 Description

• Build and lead Grace Hill's Demand Generation function end-to-end across inbound, outbound/ABM, and customer marketing • Hire and develop the demand generation team • Set and own pipeline strategy and targets, including sourced and influenced pipeline, conversion, pipeline coverage, CAC, and payback • Report pipeline performance credibly to executive leadership • Own paid media and demand generation program budgets, channel mix, agencies, vendors, and monthly budget reallocation • Lead the marketing portion of weekly pipeline reviews with Sales leadership and participate in forecast calls • Set and enforce lead response and handoff SLAs, including follow-up on qualified inbound leads within 24 hours • Partner with Brand, Events & Communications to convert conferences, sponsorships, and hosted events into pipeline • Design the outbound/ABM motion with Sales and operationalize intent data • Apply AI to content production, intent scoring, campaign optimization, personalization, and campaign amplification • Run a disciplined test roadmap with hypotheses and success metrics • Own the HubSpot/Salesforce ecosystem strategically, including lead scoring, routing, attribution, and funnel reporting • Partner with Rev Ops and GTM operations/engineering on pipeline definitions, dashboards, and forecasts • Build campaigns, fix workflows, and write landing pages during the first 6–12 months • Collaborate with Product Marketing, Brand & Communications, Sales, Customer Success, and Rev Ops • Deliver first-year outcomes including a staffed team, functioning ABM/intent-data motion, trusted reporting, CAC/payback-aligned spend, compliant SLAs, event ROI reporting, and two measured AI-enabled improvements

🎯 Requirements

• 10+ years in B2B demand generation • At least 4 years leading a demand generation team • Candidates with 8+ years and an exceptional build track record will be considered at the Senior Director level • Experience scaling a marketing/demand function through significant company growth, ideally in the $80M to $150M+ ARR range or comparable stage • Experience building teams from a small or partial base • Hands-on fluency with HubSpot and Salesforce • Working knowledge of modern demand generation and intent-data tools, such as ZoomInfo, 6sense, or Bombora • Clear point of view on effective AI tools for demand generation • Command of inbound motions including SEO/AEO/GEO, content, and paid media • Command of outbound/ABM motions • Experience owning a paid media and program budget and reallocating spend based on pipeline and payback • Experience with recurring pipeline reviews and forecast cadences with Sales leadership • Experience partnering with Rev Ops or GTM operations/engineering on attribution, funnel dashboards, and pipeline forecasts • Experience aligning with SDR/BDR teams on routing, follow-up cadences, and response-time SLAs • Experience turning trade shows and sponsored events into measurable pipeline • Hands-on use of AI tools with measured efficiency gains • Comfortable operating without a fully built team or process • Data-literate communication skills and ability to present to a CMO and CEO • Preferred: experience in real estate technology, proptech, or comparable vertical SaaS • Preferred: experience in a PE-backed or newly scaling marketing organization • Preferred: experience with signal-based or AI-native GTM tools such as Clay, Common Room, or Claude • Must be currently based in the US or willing to work in the US; application asks whether US work authorization/sponsorship is required

🏖️ Benefits

• Competitive salary up to $195K + bonus • Comprehensive health, dental, and vision benefits • Remote work option • Collaborative, mission-driven culture

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