Head of Demand Generation

Job not on LinkedIn

🔥 5 minutes ago

🍑 Georgia – Remote

🍑 Georgia – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 10%

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Ensora Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

☁️ SaaS

Healthcare • Consulting • SaaS

Ensora Health is a healthcare software company that builds EHR and practice management (PMS) solutions—most notably TheraNest for mental and behavioral health and Fusion for physical/occupational/speech rehab therapy. Their cloud-based platform includes add-ons for revenue cycle management, payments, telehealth, eRx, clearinghouse services, and AI-powered documentation tools (AI Session Assistant) to reduce clinician administrative burden. Ensora serves solo and group therapy practices and rehab clinics, focusing on simplifying scheduling, billing, documentation, and workflows to improve efficiency and patient care.

📋 Description

• Build and run the demand generation engine driving pipeline for Ensora Health’s healthcare SaaS products • Report to the General Manager of the product and partner with the AVP of Sales on shared marketing and sales targets, definitions, and handoffs • Work with the Head of Operations to optimize HubSpot and Salesforce for lead quality and performance • Lead the team’s responsible use of AI to accelerate planning, building, testing, and learning • Build and execute demand generation strategy across behavioral health, mental health, and rehabilitative therapy markets • Design demand programs for SMB and velocity sales motions • Combine GTM and PLG tactics, including trials, free-to-paid conversion, in-product, and lifecycle programs • Lead campaigns across digital, paid, email, events, content, and partner channels • Partner with Sales on target audiences, lead scoring, routing, follow-up standards, and pipeline goals • Improve lead quality, attribution, reporting, and conversion performance in HubSpot and Salesforce • Test, measure, and optimize campaign performance and spend, reporting on pipeline, revenue contribution, and ROI • Use AI for content creation, campaign testing, audience research, reporting, and workflow automation • Develop and execute Generative Engine Optimization (GEO) strategy across AI-powered search and discovery platforms • Own the demand generation budget and allocate resources to highest-return channels and programs • Collaborate with product marketing and customer success on messaging, positioning, and lifecycle programs • Lead, coach, and develop the demand generation team while contributing directly to strategy, campaign builds, and analysis

🎯 Requirements

• Bachelor’s degree in Marketing, Business, related field or equivalent experience • MBA preferred • 10+ years of experience in demand generation or digital marketing • At least 5 years in a leadership role • B2B SaaS experience, ideally • Healthcare IT or behavioral health experience is a plus • Proven record of building demand generation programs contributing directly to pipeline and revenue growth • Strong go-to-market (GTM) and product-led growth (PLG) experience, including trial, freemium, or self-serve conversion to paid customers • Demonstrated success adapting demand generation for SMB and velocity markets • Hands-on experience with HubSpot and Salesforce, including lead scoring, routing, attribution, and reporting • Experience partnering with operations leaders to improve lead quality and system performance • Proven experience using AI to accelerate demand generation work • Demonstrated experience implementing GEO/LLM visibility strategies with measurable results • Ability to articulate specific GEO tactics, tools, and outcomes • Strong analytical skills and experience measuring and optimizing marketing ROI and performance metrics • Experience managing a team while remaining hands-on • Excellent communication and collaboration skills • Creative, growth-minded approach and willingness to test new audience engagement methods

🏖️ Benefits

• Confidential handling of candidate information according to EEO guidelines • Interview recording opt-out option; opting out will not impact candidacy • Diverse, inclusive, and non-discriminatory workplace culture

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