
501 - 1000 employees
📣 Marketing
🏢 Enterprise
📱 Media
💰 Venture Round on 2016-12
Marketing • Enterprise • Media
The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.
🔥 17 hours ago
🌵 Arizona, California, +27 more states – Remote
💵 $75k - $85k / year
⏰ Full Time
🟢 Junior
🟡 Mid-level
🎡 Marketing
🚫👨🎓 No degree required
👻 Ghost score 0%
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501 - 1000 employees
📣 Marketing
🏢 Enterprise
📱 Media
💰 Venture Round on 2016-12
Marketing • Enterprise • Media
The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.
• Build and maintain alignment with Microsoft alliance and marketing stakeholders on solution areas, campaign themes, target audiences, target accounts, and success measures • Translate shared priorities into joint marketing plans and quarterly activation roadmaps • Develop messaging, proof points, offers, and engagement paths for Microsoft-aligned demand and co-sell motions • Connect campaign activity to partnership revenue goals with Presidio vertical, sales, practice, and solution teams • Own integrated demand-generation planning and execution across the customer lifecycle • Create cross-sell and upsell programs for Presidio’s installed base across Azure migration and modernization, security, modern work, data and AI, and managed services • Develop net-new acquisition campaigns using account-based marketing, digital programs, events, webinars, workshops, and partner co-marketing • Build campaign offers, calls to action, lead-management paths, and sales follow-up plays • Coordinate internal teams, agencies, and vendors to deliver programs on time and within budget • Lead Microsoft partner marketing programs end to end, including planning, approvals, funding workflows, budget management, and compliance • Maintain plans, timelines, documentation, proof of execution, and joint activity calendars • Track program status, risks, dependencies, and next actions • Coordinate stakeholders to remove execution roadblocks • Define campaign success measures across awareness, engagement, lead progression, sourced pipeline, influenced pipeline, and return on marketing investment • Create performance readouts connecting marketing activity to business impact • Optimize targeting, messaging, offers, channel mix, and follow-up using campaign data, customer insights, and sales feedback • Document successful activity into repeatable plays that scale across audiences, verticals, and solution areas
• 2+ years of experience in partner, channel, alliance, B2B, or demand-generation marketing • Ideally experience within technology, cloud, software, or IT services • Hands-on experience building and executing integrated marketing campaigns across digital, account-based marketing, events, webinars, content, and nurture programs • Experience working across sales and marketing teams to create pipeline-focused go-to-market programs • Working knowledge of partner funding or MDF processes, including planning, approvals, budget tracking, compliance, and performance reporting • Strong project-management skills to coordinate multiple stakeholders, workstreams, deadlines, and vendors • Confident, client-facing communication skills and ability to build credibility with senior stakeholders • Strong analytical skills and ability to translate campaign performance into recommendations and executive-ready updates • Proficiency with Microsoft PowerPoint, Excel, and common marketing, CRM, and reporting platforms • Preferred: Experience marketing Microsoft cloud solutions, including Azure, Microsoft 365, security, data and AI, or related managed services • Preferred: Experience within a Microsoft partner, systems integrator, managed services provider, or channel ecosystem • Preferred: Familiarity with co-sell motions, account-based marketing, pipeline attribution, and sales enablement • Bachelor’s degree in marketing, business, communications, or related field, or equivalent professional experience
• Medical insurance • Dental insurance • Vision insurance • Tele-health • Disability insurance • Life insurance • Health savings accounts • Paid parental leave • Company matched 401k • Unlimited PTO • Sick time • 15 company paid holidays • 100% remote work • Flexible working hours • Work/life balance • Innovative, collaborative, and inclusive work environment
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