Regional Activation Manager

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The Farmer's Dog

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🍽️ Food & Beverage

🏥 Healthcare

📦 Logistics

Food & Beverage • Healthcare • Logistics

The Farmer's Dog is a pet food company that offers fresh, human-grade meals for dogs, formulated by board-certified nutritionists and supported by veterinarians. The company delivers balanced, freshly made pet food directly to customers' doors through personalized plans tailored to each dog's nutritional needs. By focusing on real food with high safety standards, The Farmer's Dog aims to improve pet health, boasting benefits like increased vitality, better skin and coat health, and improved digestion. Customers receive pre-portioned meals that are freshly made, quickly frozen to preserve nutrients, and delivered nationwide, bypassing retail stores.

📋 Description

• Own end-to-end execution of regional activations, including venue sourcing, vendor/staffing coordination, on-site logistics, and day-of management • Localize national campaign concepts for Southeast market audiences • Manage the regional budget and ensure spend tracks to plan with measurable ROI • Build and maintain relationships with local partners, venues, and vendors • Serve as the primary point of contact for regional stakeholders • Travel within the Southeast region as needed, up to approximately 50–60%, for on-site activation support

🎯 Requirements

• At least two years of relevant experience • Experience translating brand strategy into local, on-the-ground experiences • Ability to adapt national priorities for Southeast consumers and communities • Ability to build partnerships with internal teams, external partners, vendors, and local stakeholders • Experience owning activations from concept through execution, including timelines, budgets, logistics, and partners • Knowledge of culture, consumer trends, and local market developments • Ability to thrive in a fast-paced and ambiguous environment • Curiosity, proactivity, and self-starter mindset • Strong problem-solving and prioritization skills • Strong attention to detail • Ability to manage multiple projects simultaneously • Skilled communication and ability to distill complexity into simple terms • Comfortable spending significant time in-market and traveling throughout the Southeast • Based in Nashville or Boca • Love of dogs

🏖️ Benefits

• Market-competitive compensation and equity packages • Comprehensive Healthcare, Dental, and Vision • Company supported mental health benefits • 12 week paid parental leave • Competitive 401k plan with company match • Flexible PTO • Discounted fresh food for your pup • Dog-friendly office in SoHo • Pet interruptions during video calls and in-person meetings welcomed