Regional Activation Manager – West

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $60k - $75k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

👔 Manager

🚫👨‍🎓 No degree required

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The Farmer's Dog

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🍽️ Food & Beverage

🏥 Healthcare

📦 Logistics

Food & Beverage • Healthcare • Logistics

The Farmer's Dog is a pet food company that offers fresh, human-grade meals for dogs, formulated by board-certified nutritionists and supported by veterinarians. The company delivers balanced, freshly made pet food directly to customers' doors through personalized plans tailored to each dog's nutritional needs. By focusing on real food with high safety standards, The Farmer's Dog aims to improve pet health, boasting benefits like increased vitality, better skin and coat health, and improved digestion. Customers receive pre-portioned meals that are freshly made, quickly frozen to preserve nutrients, and delivered nationwide, bypassing retail stores.

📋 Description

• Own end-to-end execution of regional activations, including venue sourcing, vendor and staffing coordination, on-site logistics, and day-of management • Localize national campaign concepts for market audiences across the West region • Manage the regional budget and ensure spend tracks to plan with measurable ROI • Build and maintain relationships with local partners, venues, and vendors • Serve as the primary point of contact for regional stakeholders • Travel within the region as needed, up to approximately 50–60%, for on-site activation support • Translate broader brand strategy into impactful, locally relevant experiences • Ensure consistent, high-quality execution across the region • Collaborate with cross-functional teams and local partners to build brand awareness, deepen consumer engagement, and drive business results

🎯 Requirements

• At least two years of relevant experience • Experience translating brand strategy into memorable, on-the-ground experiences • Ability to localize national priorities for consumers and communities across the West • Partnership-building skills with internal teams, external partners, vendors, and local stakeholders • Experience owning activations from concept through execution • Ability to manage timelines, budgets, logistics, and partners • Strong understanding of culture, consumer trends, and market developments • Ability to thrive in a fast-paced and ambiguous environment • Natural curiosity and proactive self-starter mindset • Strong problem-solving skills and ability to prioritize tasks effectively • Strong attention to detail • Ability to manage multiple projects simultaneously • Skilled written and verbal communication • Ability to absorb and distill complexity into simple terms to drive decision-making • Comfortable spending significant time in-market and traveling throughout the West region • Based in the Los Angeles area • Love dogs

🏖️ Benefits

• Market-competitive compensation and equity packages • Comprehensive Healthcare, Dental, and Vision • Company supported mental health benefits • 12 week paid parental leave • Competitive 401k plan with company match • Flexible PTO • Discounted fresh food for your pup • Dog-friendly office in SoHo • Pet interruptions during video calls and in-person meetings welcomed • Biannual employee surveys • Manager training • TFD camps • Support from Humans