CRM Manager

🕒 September 7

🇬🇧 United Kingdom – Remote

💵 £45k - £55k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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The Growth Foundation

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

📣 Marketing

🛒 Retail

💼 Consulting

Marketing • Retail • Consulting

The Growth Foundation is a company specializing in eCommerce growth for businesses ranging from founder-led startups to established multinationals. They provide expertise across various aspects of business growth including brand strategy, customer relationship management (CRM), paid media, and marketplace trading. The company helps businesses unlock growth potential through strategic and executional support, talent acquisition, and technology integration. Their services aim to transform businesses by identifying growth opportunities and optimizing performance across all areas of a company.

📋 Description

• Own the full customer lifecycle in Klaviyo, including welcome and onboarding, product education, replenishment, pre-billing, failed payment, save and skip, and winback journeys • Analyse flow, customer and cohort performance to identify where revenue and margin are being lost • Build and implement retention strategies based on customer cancellations and skips • Develop strategies to convert high-intent one-time customers into subscribers • Own CRM activity across email, SMS and WhatsApp • Manage deliverability, database health and engagement • Develop and optimise loyalty programme mechanics, including earn, burn, tiers and redemption journeys • Work with creative teams to brief and iterate CRM assets based on performance • Lead A/B testing across journeys and campaigns, prioritising tests based on commercial impact • Develop clear reporting around CRM performance and incremental contribution • Increase first-three-month contribution margin relative to initial order value • Increase the proportion of active customers ordering in a given month • Grow incremental revenue and margin generated through CRM flows

🎯 Requirements

• Proven experience owning a CRM programme end to end • Deep, hands-on experience with Klaviyo, including complex conditional and branched journeys • Strong understanding of flow performance, attribution and incremental revenue • Experience working within a subscription-led business • Experience with Skio, Recharge or a similar subscription platform • Strong understanding of subscriber behaviour, churn and retention • Highly analytical approach and curiosity to investigate data • Ability to turn insight into action and personally build and launch recommendations • Strong strategic thinking and ability to prioritise across multiple opportunities and projects • Experience with a loyalty platform would be a strong advantage • Independent, structured and fast-moving approach

🏖️ Benefits

• Significant ownership from day one • Opportunity to build the CRM function and develop the retention strategy • Opportunity to grow into a CRM or Retention Lead role and potentially lead a team • Inclusive and diverse workplace • Fair and accessible recruitment process