Senior Manager – Pretzels, Snack Mix Portfolio Strategy

🔥 0 minutes ago

🔔 Pennsylvania – Remote

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⏰ Full Time

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

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👻 Ghost score 11%

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Logo of The Hershey Company

The Hershey Company

10,000+ employees

Founded 1894

🏭 Manufacturing

🛍️ eCommerce

🍽️ Food & Beverage

💰 Post-IPO Debt on 2023-04

Manufacturing • eCommerce • Food & Beverage

The Hershey Company is an industry-leading snacks company headquartered in Hershey, Pennsylvania, recognized for bringing goodness to the world through its iconic brands and extraordinary commitment to helping children succeed. Hershey is well-known for its wide range of chocolate and confectionery products, driven by a culture that values inclusion, employee development, and sustainable practices to ensure a positive impact on the community and the planet.

📋 Description

• Lead portfolio strategy initiatives across the Pretzels & Snack Mix business to drive sustainable growth and strengthen brand performance • Develop long-term portfolio, innovation, and commercialization strategies using consumer, customer, and marketplace insights • Partner with Marketing, Insights, Innovation, R&D, Supply Chain, Commercial, and Finance teams • Create integrated business recommendations and align execution plans across the organization • Translate data, research, and marketplace trends into actionable recommendations • Assess portfolio performance, identify opportunities and risks, and optimize brand investment and resource allocation • Influence senior leaders and key stakeholders through strategic thinking, storytelling, and fact-based recommendations • Evaluate emerging trends, methodologies, and tools to improve marketing and innovation effectiveness • Support future growth platforms and strategic roadmaps for Hershey’s salty snacks portfolio

🎯 Requirements

• 7+ years of relevant experience in Brand Management, Marketing Strategy, Portfolio Strategy, Consumer Insights, Innovation, Consulting, or related business leadership roles • Demonstrated experience leading complex cross-functional initiatives and influencing senior stakeholders • Strong strategic thinking, analytical problem-solving, and business planning capabilities • Experience leveraging consumer, customer, and market insights to drive business decisions • Bachelor’s degree required • MBA or advanced business degree preferred

🏖️ Benefits

• Medical, dental, and vision coverage • Wellness programs supporting physical and mental health • Annual incentive opportunities • 401(k) with company match • Paid time off • Company holidays • Flexible ways of working where applicable • Career development programs • Learning opportunities • Internal mobility

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