Director, Growth and Marketing Operations

🕒 September 3

🇺🇸 United States – Remote

💵 $165k - $185k / year

⏰ Full Time

🔴 Lead

⚙️ Marketing Operations

🦅 H1B Visa Sponsor

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Logo of Ting Labs

Ting Labs

51 - 200 employees

Founded 2014

🔧 Hardware

☁️ SaaS

👥 B2C

💰 Series C on 2021-12

Hardware • SaaS • B2C

Ting Labs is a safety-focused company that sells a plug-in electrical sensor plus a subscription service that detects early signs of electrical hazards (micro-arcing) and alerts homeowners and a 24×7 Fire Safety Team to prevent electrical fires. The Ting Sensor is a DIY, plug-in device paired with a mobile app and a monitoring subscription that provides real-time alerts, outage and frozen-pipe notifications, lifetime sensor replacement, a $1,000 remediation credit for electrician visits when needed, and guided support to resolve hazards. Ting emphasizes consumer home protection (claims: 1,000,000+ families trust Ting, 30,000+ potentially devastating fires identified/prevented, and prevention of ~4 out of 5 electrical fires) and also offers grid intelligence and enterprise solutions for utilities and first responders to detect grid faults and outage information. The product is hardware-centric but delivered as an ongoing service combining device, cloud analytics, and expert human response.

📋 Description

• Own D2C growth strategy and results, including customer acquisition, revenue, CAC, ROAS, and other key growth targets • Lead brand and performance marketing investment across TV/CTV, paid search, paid social, digital video, Amazon, and emerging channels • Own media strategy, budget, and allocation, optimizing investment based on performance and incrementality • Build an experimentation engine across channels, audiences, creative, offers, landing pages, and conversion experiences • Partner with Creative to develop work that builds the Ting brand and drives action • Identify and scale new growth opportunities across the D2C funnel • Own agency and media partner relationships and hold partners accountable for results • Own the marketing data and technology ecosystem, including systems, integrations, and processes • Lead marketing measurement and attribution, including CAC, LTV, ROAS, incrementality, funnel performance, and channel effectiveness • Ensure marketing data is accurate, connected, and actionable across platforms and customer touchpoints • Own marketing reporting and dashboards • Partner with Product and Engineering on tracking, data integrations, conversion signals, and marketing technology needs • Own marketing processes and operations across planning, execution, measurement, and optimization • Manage marketing technology and measurement partners and evaluate improvements to the marketing stack • Report to the Head of Marketing and partner with Creative, Product, Engineering, Finance, and external partners

🎯 Requirements

• 10+ years of experience across growth marketing, D2C, performance marketing, and/or marketing operations • Proven experience owning and scaling significant consumer marketing investments across brand and performance marketing • Strong command of customer acquisition economics and marketing analytics, including CAC, LTV, ROAS, attribution, incrementality, and forecasting • Deep understanding of marketing data, measurement infrastructure, tracking, attribution, and MarTech systems • Experience connecting data across advertising platforms, websites, ecommerce, CRM/lifecycle systems, and BI environments • Experience building measurement and experimentation frameworks that identify what is truly driving growth • Strong analytical skills with the ability to translate complex data into clear insights, decisions, and investment recommendations • Strong creative judgment and an understanding of how brand and performance work together to drive growth • Experience managing agencies, vendors, and technology partners • Strong cross-functional leadership skills and the ability to work effectively across Marketing, Creative, Product, Engineering, and Finance • A bias toward action and the ability to move comfortably between strategy and execution

🏖️ Benefits

• Competitive compensation • Comprehensive benefits • Professional development opportunities

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