Director, Commerce Media – Innovation & Growth

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $155k - $170k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Own Walmart Connect and Target Roundel partnerships as Tinuiti’s main point of contact • Manage partnership terms, negotiations, tracking, reporting, communications and channel escalations • Evaluate, evangelize and provide feedback on Walmart Connect and Target Roundel solutions • Manage co-marketing, events, strategic accounts, product requests and alpha/beta opportunities • Advocate for adoption of emerging Retail Media best practices and industry insights • Own workstreams with partners and vendors such as Skai and Pacvue • Partner with internal product stakeholders to develop features and improve external integrations • Identify, develop and implement solutions that improve Retail Media performance • Manage and develop Retail Media Strategists and Senior Retail Media Strategists • Provide direction, feedback, coaching and career development support • Support hiring, onboarding and performance feedback • Develop strategic positioning and content with Sales, Marketing and Partnerships • Represent Commerce in new business pitches, cross-sell opportunities and audits • Lead business reviews and retailer relationship escalations • Represent Tinuiti at industry events, conferences and thought leadership forums • Serve as an external voice through newsletters, press and analyst engagements • Refine processes and improve operational efficiency with client teams • Lead training and enablement for Retail Media-first strategies • Develop frameworks to measure innovation adoption, impact and effectiveness • Lead emerging Retail Media platform relationships and feedback loops • Explore new Retail Media offerings with internal stakeholders • Provide strategic leadership for select accounts across health and wellness, beauty, baby, CPG and hardlines categories

🎯 Requirements

• 7+ years of extensive digital marketing experience, preferably at a media agency, focused on Commerce/Retail Media • Technical knowledge of media channels • Deep expertise in Retail Media platforms and retailer ecosystems • Track record as a Retail Media subject matter expert • Strong knowledge of Retail Media best practices and industry developments • Ability to lead teams, influence stakeholders and drive adoption of strategies across diverse client categories • Experience with campaign management platforms such as Skai, Pacvue and CommerceIQ • Excellent communication, problem-solving and strategic thinking skills • Experience leading organizational change and driving adoption of new strategies • Ability to navigate ambiguity in a fast-paced environment • Ability to synthesize complex technical information into actionable insights and compelling narratives • Experience navigating matrixed organizations, aligning goals, resolving conflicts and driving operational efficiency without direct authority

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays, including multiple long weekends • Medical, dental, vision, life and disability insurance • Flex Spending Accounts • Retirement plan with 100% match up to 4% of contributions • Fringe • Forma • Unlimited telemedicine and teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave after birth or adoption • On-demand learning • Mentorship program • Leadership and management development programs and resources • Discretionary performance bonus