Director, Paid Social

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $145k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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👻 Ghost score 0%

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Lead a portfolio of clients and own senior day-to-day client relationships and growth agendas • Align account team recommendations with client goals and set clear expectations • Build trust with senior stakeholders through high-value meetings, presentations, and decision influence • Partner with internal leaders to resolve escalations quickly • Connect Social with Search, Commerce/Retail Media, TVAD, Creative, CRM, and TV/Audio • Translate platform, competitive, and Bliss Point insights into executive-ready actions • Own team and channel financial health, including margin, utilization/capacity, and forecast accuracy • Lead onboarding, transitions, escalations, renewals, expansions, cross-sell opportunities, and new-business narratives • Orchestrate responsible use of platform automation and features; pilot, measure, and scale initiatives • Embed Bliss Point insights into planning and budget allocation and close feedback loops with Product and Analytics • Establish measurement practices using lift/holdout tests or sound A/B tests • Ensure pixel/CAPI, event mapping, priorities, UTMs, GA4, and data quality • Require financial narratives comparing forecast versus actuals and document model caveats • Develop integrated cross-channel plans and measurement approaches to prove combined lift • Create reusable playbooks and educate clients and internal teams • Eliminate recurring waste, implement guardrails and rollback processes, publish results, and share playbooks • Build and lead a high-performing team through KPIs, 1:1s, feedback, development, and succession planning • Hire and onboard employees and coach managers • Install or maintain governance, standards, scorecards, QA cadence, and quality systems • Track client, innovation, product/AI, data/operations, financial, people, and cross-channel impact KPIs

🎯 Requirements

• 10+ years in Paid Social with proven results at scale across multiple platforms • Experience with Meta, TikTok, Pinterest, Snapchat, and Reddit; LinkedIn/X as relevant • 3+ years managing managers and senior individual contributors preferred • Experience hiring, coaching, managing performance, and succession planning • Cross-channel literacy connecting Social to Search, Commerce/Retail Media, TVAD, and Creative • Knowledge of Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+ • Proficiency with GA4 and platform analytics • Ability to establish growth-first innovations with clear thresholds and measurement reads • Ability to translate Bliss Point insights into plans • Channel financial acumen, including margin, utilization, capacity, and forecast accuracy • Clear, concise executive storytelling and expectation setting • Confidence working with senior clients and internal leaders

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays • Medical, dental, vision, life and disability insurance • Flexible Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe benefits • Forma • Unlimited telemedicine and teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave after birth or adoption • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity (RevShare) • Discretionary annual performance bonus