Director of Demand Generation

Job not on LinkedIn

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $140k - $186k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 3%

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Logo of Meeting Tomorrow

Meeting Tomorrow

51 - 200 employees

📦 Logistics

🏨 Hospitality

💼 Consulting

Logistics • Hospitality • Consulting

Meeting Tomorrow is a leading nationwide AV and event technology partner, specializing in event production, planning, and equipment rentals for companies across the United States and Canada. They offer a comprehensive range of services including audio-visual support, creative services, and logistics management, tailored to both virtual and hybrid events. With a focus on efficiency and precision, Meeting Tomorrow aims to streamline the event planning process for their clients, ensuring consistent results across multiple events. Their values of kindness, commitment, and humility are integral to their operations, as they work closely with clients to exceed expectations in high-stakes event environments.

📋 Description

• Own the qualified pipeline from first touch through sales handoff • Drive leads through paid advertising, organic search and SEO, and AI-powered search and LLM visibility (GEO) • Report to the VP of Marketing and partner closely with Sales • Build and execute the demand generation roadmap aligned with revenue targets and Sales priorities • Own SEO strategy and execution in partnership with the web team • Manage Google and LinkedIn paid media, including campaign structure, targeting, creative testing, and budget allocation • Develop Meeting Tomorrow’s presence in ChatGPT, Perplexity, and Google AI Overviews through GEO strategies • Build and iterate agentic workflows for lead scoring, outreach sequencing, and other repeatable marketing functions • Track demand generation KPIs including CPL, MQL volume and quality, MQL-to-SQL conversion, pipeline contribution, and CAC • Run A/B tests and cross-channel comparisons • Partner with Sales on lead handoff, pipeline reviews, and feedback loops • Ensure outbound programs comply with CAN-SPAM, GDPR, and CCPA • Audit existing programs, marketing stack, and agent infrastructure • Deliver a demand generation roadmap with integrated agent strategy and create measurable pipeline impact

🎯 Requirements

• Proven SEO expertise, including technical and content SEO • Hands-on experience building AI agents or agentic workflows; must have built at least one agent that automated something real • Clear track record of digital lead growth tied to revenue • Strong data fluency, independent analysis, and ability to explain pipeline performance to leadership • Experience with Google Ads and LinkedIn paid media platforms • Experience with marketing automation or CRM systems such as HubSpot, Marketo, ActiveCampaign, or equivalent • Experience with keyword targeting, on-page optimization, content signals, and technical SEO • Knowledge of CAN-SPAM, GDPR, and CCPA compliance

🏖️ Benefits

• Medical, dental, and vision plan options • Employer paid STD, LTD, Life Insurance, and EAP access • 401k with employer matching up to 4% • 16 PTO days (increases with tenure) + 9 paid holidays • Annual profit-sharing bonus • 12 weeks 100% paid parental leave (maternity, paternity, adoption) • $50 monthly fitness reimbursement • Monthly stipends for internet and/or cell • Company donations to charities of your choice (up to $1,000 annually) • Regular social events and learning opportunities • Annual merit increases based on performance

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