Insights Lead Analyst

🔥 4 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $125k - $140k / year

⏰ Full Time

🟠 Senior

🧐 Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Create and lead the analytics strategy for an account • Learn client businesses and understand their media strategies • Shape annual learning agendas, testing plans, and analysis roadmaps • Recommend measurement approaches to evaluate media effectiveness and tactical performance • Identify high-value business and marketing questions • Deliver clear, concise, actionable insights to clients and internal teams • Monitor client health, satisfaction, and dissatisfaction and proactively address issues • Use business intelligence tools, dashboards, reporting environments, and Bliss Point applications to generate insights and develop recommendations • Improve reporting, dashboarding, workflow clarity, and scalable account-level insight delivery • Stay current on product capabilities, analytics technologies, industry developments, experimentation, attribution, and performance measurement practices • Translate technical outputs, data structures, and measurement realities into client-relevant language • Lead analytical capabilities and solutions including segmentation, campaign evaluations, custom reporting, dashboard logic, and cross-channel performance analysis • Connect data across channels, platforms, and reporting environments • Perform quality control for analysis, reporting, and data visualization • Use SQL and related analytical tools to extract, validate, and interpret data • Collaborate with media, client strategy, and analytics teams • Apply insights to planning, optimization, investment decisions, and account strategy • Connect analytics work to Tinuiti capabilities and integrated cross-functional ways of working

🎯 Requirements

• 5–7 years of experience in marketing analytics roles • Track record of working with clients, understanding their business, and using analytics to support marketing decisions • Experience building or leading learning agendas, testing roadmaps, reporting approaches, and measurement recommendations tied to client goals • Strong working skills in business intelligence platforms such as Tableau, Power BI, or similar tools • Familiarity with structured data environments such as Snowflake, Redshift, or similar cloud data tools • Strong working proficiency in SQL • Strong understanding of statistics, testing, and analytical methods • Practical experience with R and/or Python preferred • Strong ability to turn complex data into clear, concise, decision-oriented narratives and presentations • Ability to connect measurement and performance insights to business outcomes and client priorities • Advanced Excel / Google Sheets and PowerPoint / Google Slides skills • Ability to manage time effectively across clients, stakeholders, and internal initiatives • Excellent communication and interpersonal skills • Ability to work effectively across external and internal teams

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave with 100% pay • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity through RevShare • Discretionary annual performance bonus