Insights Lead Analyst

🔥 4 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $125k - $140k / year

⏰ Full Time

🟠 Senior

🧐 Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Create and lead analytics strategy for client accounts • Learn client businesses and understand their media strategies • Lead development of annual learning agendas, testing plans, and analysis roadmaps • Support thought leadership as required • Recommend methods to measure media and connect results to bottom-line outcomes • Recommend methods to test and assess current tactics and channel expansion • Propose ongoing tests and analyses using quantitative methods and statistics • Build analytical capabilities and solutions, including segmentation, modeling, and campaign evaluations • Monitor technological and industry developments and provide client recommendations • Perform quality control for analysis, reporting, and data visualization • Lead cross-functional relationships in the daily execution of analytics projects and initiatives • Ensure deliverables are high quality, timely, and aligned with expectations and business needs • Deliver clear, concise, and useful insights using storytelling skills • Identify cross-sell opportunities through client key words and indicators and escalate opportunities appropriately • Monitor client health, happiness, and dissatisfaction signals

🎯 Requirements

• 5–7 years of experience in marketing analytics roles • Proven track record of working with clients, understanding their business, and executing quantitative methods • Demonstrated success analyzing data and using analytics tools to drive marketing decisions • Excellent communication and interpersonal skills • In-depth experience with statistical analysis, predictive modeling, LTV calculations, and other quantitative methods • Experience using R, Python, and SQL • Ability to problem solve independently with R, Python, and SQL • Advanced skills in business intelligence platforms such as Tableau, Power BI, and Metric • Advanced skills in data architecture such as Snowflake and Redshift • Advanced computer skills including Microsoft Excel and PowerPoint • Ability to multitask, prioritize, and manage time effectively across clients, partner relationships, and internal initiatives

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays, including multiple long weekends • Medical, dental, vision, life and disability insurance • Flexible Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited telemedicine and teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave with 100% pay • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity through RevShare • Discretionary annual performance bonus