Insights Principal

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $120k - $135k / year

⏰ Full Time

🔴 Lead

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Create and lead account analytics strategies, annual learning agendas, incrementality testing roadmaps, and strategic analysis plans • Act as the leading analytics voice for accounts and prioritize high-value questions and measurement needs • Build client relationships and provide consultative insights and recommendations • Translate Media Mix Model outputs into strategic business decisions and explain their implications and limitations • Determine attribution methods for full-funnel media and connect results to business outcomes • Identify growth opportunities, client-health signals, and appropriate escalation or recommendation paths • Explain advanced statistical concepts and algorithmic outputs to non-technical executives • Use BI tools, dashboards, Bliss Point applications, and analytics environments to generate insights and support client storytelling • Identify tools, data sources, and methodologies that improve analytical impact and insight delivery • Lead forecasting, A/B testing, incrementality testing, regression analytics, segmentation, and campaign evaluation • Deliver complex analytical projects end to end, from scoping and hypotheses through execution, synthesis, and presentation • Connect cross-channel data and methodologies to guide optimization, investment, and growth decisions • Use Media Mix Model knowledge to formulate budget optimization tests and identify incrementality-testing needs • Maintain quality standards across analyses, reporting, and visualization • Use SQL to extract, validate, and interpret structured marketing data • Partner with Media, Client Strategy, Analytics, and client teams to inform planning and investment decisions • Improve workflows, analytical rigor, team standards, and translation of insights into action • Take accountability for analytics strategy, output quality, recommendations, and strategic growth opportunities

🎯 Requirements

• 7–10 years of experience in analytics-focused roles • Strong track record in analytics strategy development, client relationship building, consultative insight development, Media Mix Model familiarity, and quantitative methods • Experience building annual learning agendas, testing roadmaps, and strategic analytical approaches • Ability to lead account-level analytics practices and independently answer high-value questions • Ability to turn broad or ambiguous questions into clear, finite analytical approaches • Advanced skills in BI platforms such as Tableau, Power BI, Metric, or similar • Comfort using AI tools with judgment in validating outputs and handling sensitive data • Strong familiarity with cloud data environments such as Snowflake, Redshift, or similar • Advanced working fluency in SQL • In-depth statistical analysis and predictive-methods experience • Strong experience with R and/or Python for testing, forecasting, modeling, and advanced analytical work • Excellent communication and interpersonal skills • Confidence preparing decks and presenting to senior client leadership • Advanced Excel / Google Sheets and PowerPoint / Google Slides skills • Ability to multitask, prioritize, and manage time effectively across clients and initiatives • FLSA classification: Exempt

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • 20 paid holidays • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay after birth or adoption • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources