Insights Principal

Job not on LinkedIn

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $120k - $135k / year

⏰ Full Time

🔴 Lead

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Create and lead account analytics strategies, annual learning agendas, incrementality testing roadmaps, and strategic analysis plans • Serve as the leading analytics voice for assigned accounts • Build client relationships and provide consultative insights and recommendations • Translate Media Mix Model outputs into strategic business decisions • Determine attribution methods for full-funnel media and assess channel tactics and expansion opportunities • Identify client-health signals, growth opportunities, and escalation or recommendation paths • Explain advanced statistical concepts to non-technical executives • Use BI tools, dashboards, Bliss Point applications, and analytics environments to generate insights • Lead forecasting, A/B testing, incrementality testing, regression analytics, segmentation, and campaign evaluation • Deliver complex analytical projects from scoping and hypothesis generation through execution, synthesis, and presentation • Connect cross-channel data and methodologies to guide optimization, investment, and growth decisions • Formulate budget optimization tests using Media Mix Model knowledge • Maintain quality control across analyses, reporting, and visualization • Use SQL to extract, validate, and interpret structured marketing data • Partner with Media, Client Strategy, Analytics, and client teams • Improve workflows, analytical rigor, tooling, and insight delivery • Identify cross-sell signals, emerging business needs, and strategic growth opportunities

🎯 Requirements

• 7–10 years of experience in analytics-focused roles • Strong track record in analytics strategy development, client relationship building, consultative insight development, Media Mix Model familiarity, and quantitative methods • Experience building annual learning agendas, testing roadmaps, and strategic analytical approaches tied to client and business needs • Ability to lead an account-level analytics practice and independently answer high-value questions • Ability to turn broad or ambiguous questions into clear, finite analytical approaches • Advanced skills in BI platforms such as Tableau, Power BI, Metric, or similar tools • Comfort using AI tools, validating outputs, and handling sensitive data • Familiarity with cloud data environments such as Snowflake, Redshift, or similar tools • Advanced working fluency in SQL • In-depth statistical analysis and predictive methods experience • Strong experience with R and/or Python for testing, forecasting, modeling, and advanced analytics • Excellent communication and interpersonal skills • Confidence preparing decks and presenting to senior client leadership • Advanced Excel / Google Sheets and PowerPoint / Google Slides skills • Ability to multitask, prioritize, and manage time across clients, relationships, and initiatives

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • 20 paid holidays • Medical, dental, vision, life and disability insurance • Flexible Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited telemedicine and teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity (RevShare) • Discretionary annual performance bonus