Paid Social Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $80k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit • Grow new customers, revenue, and lifetime value • Use data and creative learnings to make decisions, test campaigns, and scale winning ideas • Use automation and Bliss Point insights to focus spend on high-performing areas and reduce waste • Turn business goals into Paid Social plans covering prospecting, retargeting, and loyalty • Set client expectations, explain options and trade-offs, and report results in plain language tied to business impact • Develop multi-channel understanding across Search, Commerce, CRM, and Creative • Teach clients and teammates and document repeatable best practices and playbooks • Use platform features and automation such as Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+ • Apply Bliss Point product insights to guide budgets, tests, and creative and audience decisions • Design holdout/lift tests or A/B tests, define success criteria, and maintain a regular reporting cadence • Maintain healthy tracking across pixels, CAPI, event mapping, UTMs, and GA4 • Reduce creative fatigue, overlapping audiences, and learning-phase resets • Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership within the Pod • Pilot and scale automation and Bliss Point-guided allocations with proven incremental impact

🎯 Requirements

• 5+ years managing Paid Social across Meta and TikTok • Experience with Pinterest, Snapchat, or Reddit is a plus • Hands-on experience with Meta Advantage+, value optimization, and CAPI • Experience with TikTok Smart Performance • Experience with Pinterest Performance+ • Audience design and creative testing skills • Basic catalog/DPA experience • Comfortable with GA4 and platform analytics • Ability to design practical tests and connect media to revenue, CAC, and LTV • Senior stakeholder-ready storytelling • Ability to influence across functions • Client-facing presence

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • 20 paid holidays • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave after birth or adoption • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity through RevShare • Discretionary annual performance bonus