Senior Strategy & Programs Manager – Hyperlocal Playbook Manager

Job not on LinkedIn

🔥 1 minute ago

🏄 California, Colorado, +3 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🏖️ New Jersey – Remote 🌲 North Carolina – Remote 🤠 Texas – Remote

💵 $112.4k - $202.7k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 0%

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T-Mobile

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

📡 Telecommunications

Telecommunications

T-Mobile is a leading wireless network operator in the United States known for its 'Un-carrier' approach, which focuses on customer-centric mobile services and flexible plans. The company is committed to providing excellent employee benefits, including health insurance, parental leave, and ongoing education support, to create a vibrant work culture. T-Mobile offers a variety of career paths in areas such as business sales, technology, and customer experience. They prioritize creating extraordinary experiences for both their employees and customers and are continuously innovating to lead in connected living. T-Mobile is also actively engaged in expanding its 5G network coverage to provide faster and more reliable mobile services.

📋 Description

• Define and maintain T-Mobile Fiber's market archetype framework • Build and continuously refine winning plays for each market archetype • Define conditions of success, including penetration velocity, conversion rates, and cost-per-acquisition benchmarks • Establish market classification and reclassification criteria • Own and maintain the T-Mobile Fiber Hyperlocal Playbook as a living source of truth • Build field-ready standards and tactic-level guidance • Establish a regular playbook update cadence using performance data, field feedback, and competitive intelligence • Partner with analysts to build the analytical foundation for playbook recommendations • Design learning questions focused on causal understanding of market performance • Build feedback loops between field execution and playbook refinement • Translate analytical findings into plain-language playbook updates • Enable field teams through training, planning support, and direct engagement • Review local plans for alignment with playbook guidance • Analyze deviations from recommended plays and identify gaps in the playbook or field execution • Serve as the subject matter expert on hyperlocal strategy in cross-functional forums • Travel periodically to markets for field observation and to national team locations for cross-functional planning

🎯 Requirements

• Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent • 6+ years in marketing strategy, field marketing, or GTM strategy • Demonstrated experience building frameworks connecting market conditions to tactical recommendations • Strong analytical orientation and ability to partner with analysts and translate quantitative findings into strategic direction • Ability to build structured frameworks and playbooks used by field or sales teams • Experience in a distributed field environment • Strong written communication skills • Experience in telecom, broadband, or a consumer business where local market conditions drive different strategies preferred • Background in market segmentation, audience strategy, or competitive intelligence preferred • Familiarity with hyperlocal marketing tactics preferred • Experience building or maintaining a living playbook or knowledge management system preferred • At least 18 years of age • Legally authorized to work in the United States

🏖️ Benefits

• Annual stock grant • Employee stock purchase plan • 401(k) • Free, year-round money coaches • Medical, dental and vision insurance • Flexible spending account • Paid time off • Up to 12 paid holidays • Paid parental and family leave • Family building benefits • Back-up care • Enhanced family support • Childcare subsidy • Tuition assistance • College coaching • Short- and long-term disability • Voluntary AD&D coverage • Voluntary accident coverage • Voluntary life insurance • Voluntary disability insurance • Voluntary long-term care insurance • Mobile service and home internet discounts • Pet insurance • Commuter and transit programs • Career growth and development opportunities

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