Talent Brand and Partnership Lead

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $50 - $65 / hour

⏳ Contract/Temporary

🟠 Senior

💰 Account Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Tonal

WebsiteLinkedInAll Job Openings

501 - 1000 employees

👥 B2C

🔧 Hardware

B2C • Fitness • Hardware

Tonal is a cutting-edge home gym system that combines technology and exercise science to offer a personalized and efficient workout experience. It provides real-time resistance adjustments and data-driven coaching to help users maximize their fitness routine. With expert coaching, personalized tracking, and a variety of energizing workouts, Tonal aims to promote strength training and overall fitness from the convenience of home. This smart gym system uses AI to deliver insights and tailor workouts, ensuring users are always challenged and motivated to improve their physical health.

📋 Description

• Grow the influence, visibility, and commercial impact of Tonal’s on-air talent across platforms • Develop and execute strategies for each coach’s personal brand across social, community, PR, events, and brand partnerships • Serve as Tonal’s day-to-day lead with the external talent agency • Establish agency operating cadence, priorities, briefs, feedback loops, approvals, reporting, and accountability • Ensure agency understanding of each coach’s positioning, audience, goals, availability, and Tonal priorities • Review opportunity pipelines and identify gaps, conflicts, risks, and deliverable issues • Coordinate agency, coaches, and internal teams for timely communication and decision-making • Assess agency performance, value, ROI, risks, and renewal or alternative options ahead of the July renewal decision • Advise on-air talent on positioning, audience growth, external visibility, commercial opportunities, and brand decisions • Develop and execute individual coach brand strategies and growth roadmaps • Translate member insights, engagement signals, and performance data into talent development plans • Partner with Brand Partnerships to identify coaches, shape concepts, and integrate talent into pitches and proposals • Evaluate opportunities based on brand and audience fit, conflicts, exclusivity, scope, timing, economics, usage, reputational risk, and strategic value • Lead talent workstreams from contract execution and brief through delivery, including scopes, approvals, timelines, content reviews, appearances, usage, and deliverables • Coordinate post-campaign reporting, learnings, and case studies • Prepare and support talent for events, appearances, shoots, interviews, and partner activations • Develop tailored social and personal brand strategies covering platforms, positioning, content pillars, cadence, voice, growth, and Tonal moments • Guide organic and sponsored social content, including briefs, concepts, reviews, approvals, and disclosures • Collaborate with Marketing and PR on campaigns, earned media, cultural moments, and brand storytelling • Build scalable workflows for agency management, opportunity review, coach communication, onboarding, approvals, and campaign delivery

🎯 Requirements

• 5–7+ years of experience in talent management, talent marketing, brand partnerships, creator strategy, social strategy, or a related role • Experience directly managing or developing creators, coaches, influencers, athletes, instructors, or other on-camera talent • Hands-on responsibility for personal brand development, social media strategy, and talent-led marketing plans • Experience managing external talent agencies or representatives through clear briefs, operating cadences, feedback, and accountability • Strong understanding of creator and talent brand building, brand deals, campaign execution, social platforms, audience development, and performance analytics • Experience evaluating partnership opportunities and working cross-functionally on negotiation, contracts, usage, exclusivity, approvals, deliverables, and measurement • Strong commercial judgment balancing revenue opportunity, brand fit, talent goals, audience trust, and reputational risk • Established relationships within the creator ecosystem, including social-first videographers, photographers, editors, producers, and other creative partners • Excellent communication, coaching, and relationship-building skills • Highly organized and detail-oriented, able to prioritize multiple concurrent initiatives, campaigns, events, and workstreams • Builder’s mindset and comfort operating in ambiguity and improving systems • Professional maturity, sound judgment, ownership, autonomy, and proactive execution • Willingness to attend occasional events, shoots, and appearances and to travel or work outside standard hours when required • Passion for fitness, content, and helping coaches build durable brands and communities • Legal authorization to work in the US and/or Canada is asked in the application form

🏖️ Benefits

• Diversity, inclusion, and belonging-focused employee experience • Disability accommodations in accordance with Tonal’s Accessibility Policy and local legislation • Occasional event, shoot, and appearance travel/attendance as part of the role

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