Digital Marketing Specialist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $75k - $81k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Torrid

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2001

👗 Fashion

🛒 Retail

👥 B2C

Fashion • Retail • B2C

Torrid is a retailer specializing in plus-size fashion apparel and accessories for women. The company offers a wide range of trendy and stylish clothing, catering to customers seeking inclusive sizing options. Torrid focuses on providing a confident and empowering shopping experience for its target demographic.

📋 Description

• Support and optimize Torrid’s affiliate marketing program, including publisher relationships, promotional planning, campaign execution, and partner growth opportunities. • Monitor affiliate performance metrics including revenue, ROAS, customer acquisition, traffic quality, and partner productivity. • Recruit, onboard, and activate affiliate partners aligned with Torrid’s brand and customer. • Execute and optimize Paid Search and Google Shopping/PLA campaigns across branded, non-branded, and category initiatives. • Monitor campaign pacing, budgets, keyword performance, search trends, bidding strategies, and product feed optimization. • Identify opportunities to improve traffic quality, conversion rate, ROAS, and customer acquisition efficiency through testing and optimization. • Analyze campaign performance and provide actionable insights, reporting, forecasting, and budget tracking across digital channels. • Support A/B testing initiatives across ad copy, landing pages, audience targeting, and bidding strategies. • Collaborate cross-functionally with Creative, E-Commerce, Analytics, CRM, Merchandising, and Digital Marketing teams to support integrated campaigns and promotional events. • Partner with external agencies and platform vendors to ensure accurate campaign execution, tracking, and reporting. • Help maintain consistency in messaging, targeting, and customer experience across digital channels and touchpoints. • Stay informed on digital marketing trends, platform updates, competitive activity, and emerging best practices.

🎯 Requirements

• 3–5+ years of experience in digital marketing, performance marketing, or e-commerce marketing. • Hands-on experience with Affiliate Marketing, Paid Search, and/or Google Shopping campaigns required. • Retail, fashion, or e-commerce experience strongly preferred. • Familiarity with platforms such as Google Ads, Google Merchant Center, Microsoft Ads, Impact, CJ Affiliate, Rakuten, or similar tools. • Strong analytical mindset with ability to interpret data and identify actionable insights. • Experience working with Excel, Google Sheets, and digital reporting platforms. • Understanding of digital marketing KPIs including ROAS, CPA, CTR, CPC, conversion rate, and customer acquisition.

🏖️ Benefits

• Competitive compensation, 401k with company matching contribution, plus potential to earn company performance-based bonuses. • Comprehensive wellness package including, medical, dental, vision, and Flexible Spending Account. • Generous 50% employee discount and access to employee-only sales. • Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community. • Tuition reimbursement program. • Employee Assistance Program (EAP). Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more. • Discounts on cell phones, and computer purchases, entertainment tickets and more. • Pet insurance for your fur babies. • Opportunity for upward mobility is available at all levels of the organization.