Public Sector Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Totara

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

HR Tech • SaaS • Enterprise

Totara is a global provider of learning management technologies. Totara's flagship product, Totara Learn, is a customizable learning management system (LMS) used by multinational corporations, government agencies, and mid-sized enterprises; the company supports over 1,500 customers and 21 million users worldwide. Totara serves sectors including UK government, healthcare, and the US public sector through a FedRAMP Authorized offering (TotaraGov). It operates via a global network of 75+ partners and maintains offices in the UK, US, and New Zealand with a team of 200+ people. Totara focuses on mission-critical compliance and corporate learning, with specialties in e-learning, mobile learning, onboarding, performance management, employee engagement, HR Tech, LXP/extended enterprise, and open source technology.

📋 Description

• Own and execute the integrated marketing plan for the US Public Sector across Federal and SLED markets • Lead field and event marketing, including conferences, trade shows, webinars, roundtables, sponsorships, partner events, and pre- and post-event communications • Own the public-sector communications and email calendar, including campaign emails, nurture programs, announcements, newsletters, and event promotion • Develop and manage partnerships and sponsorships with industry associations, media organizations, system integrators, and other public-sector partners • Drive paid campaign strategy in partnership with the Demand Generation team by defining target audiences, messaging, offers, content, creative requirements, landing pages, and sales follow-up plans • Lead integrated campaigns across email, paid digital, website, SEO, content syndication, events, and partner channels • Own the strategy and content roadmap for TotaraGov.com, including campaign landing pages and ongoing website optimization • Develop account-based marketing programs targeting Federal agencies, SLED organizations, system integrators, and other priority accounts • Create public-sector messaging and content across email, web, events, sales enablement, blogs, ebooks, guides, and white papers • Partner closely with Public Sector Sales on account priorities, campaign planning, messaging, event follow-up, and sales materials • Track campaign and event performance, measure return on investment, and report marketing’s contribution to pipeline

🎯 Requirements

• 5–7+ years of broad B2B marketing experience, ideally in SaaS, GovTech, HR technology, or learning technology • Experience marketing to US Federal or SLED audiences, with an understanding of procurement cycles, budget processes, and compliance requirements • Demonstrated experience delivering integrated marketing programs across events, email, partnerships, content, web, and digital channels • Strong field and event marketing experience, including conference planning, sponsorship activation, event promotion, and post-event follow-up • Experience developing partner marketing programs with associations, media organizations, technology partners, or system integrators • Strong messaging, writing, and storytelling skills across email, web, event promotion, sales enablement, and long-form content • Working knowledge of paid digital marketing and experience partnering with demand generation or media specialists to launch and optimize campaigns • Hands-on experience with email automation, campaign operations, and account-based marketing programs • Ability to work independently, establish priorities, and lead multiple programs simultaneously • Strong collaboration skills, particularly with Sales, Demand Generation, Product Marketing, and external partners • Applicants must be in the United States • Applicants must be U.S. citizens • Must pass a background check • Preferred: Knowledge of learning technology, LMS or LXP platforms, or compliance training • Preferred: Experience with HubSpot, Google Analytics, WordPress, Semrush, and account-based marketing tools • Preferred: Familiarity with FedRAMP, GovRAMP, and other public-sector compliance frameworks

🏖️ Benefits

• Unlimited PTO • Enhanced Parental Leave • Professional Development Opportunities • Annual Wellbeing Allowance • New Joiner home working set-up allowance • Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve • Fully remote work arrangement • Some travel may be required