Director of Lifecycle Marketing, CRM

Job not on LinkedIn

🔥 9 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $100k - $120k / year

⏰ Full Time

🔴 Lead

🏆 Customer Success

👻 Ghost score 0%

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Trailborn Hotels & Resorts

WebsiteLinkedInAll Job Openings

201 - 500 employees

✈️ Travel

🏨 Hospitality

🏠 Real Estate

Travel • Hospitality • Real Estate

Trailborn Hotels & Resorts is a boutique U. S. hotel and resort brand operating distinctive properties in iconic outdoor destinations, from beaches and national parks to ski mountains and wine country. Each property is designed to reflect its local setting and offers curated on-site experiences—restaurants, spas, guided excursions, and amenities—focused on post-adventure relaxation and connection. The company emphasizes sustainability through its Keep Extraordinary initiative, sells stays and gift cards direct to consumers, and is actively expanding to new locations.

📋 Description

• Design and build emails for property and brand-level newsletters • Own email marketing KPIs in collaboration with regional property directors • Own email marketing planning for the Trailborn brand and Trailborn Hotels and Resorts • Manage intake and briefing processes, ensuring emails are sent on time, to the right segment, and with timely content • Develop graphics, headers, and templates for email marketing sends • Collaborate with the brand marketing team on newsletter themes and highlights • Write copy for brand newsletters • Own and maintain the integrated brand marketing campaign calendar across email, social, paid, on-property, and PR channels • Manage guest communications and email marketing campaign calendars for all Trailborn properties • Track and own campaign performance, including revenue by owned channel, engagement rates, and total revenue through the customer journey • Deliver regular campaign recaps with learnings and recommendations • Lead the buildout and ongoing optimization of the CRM in Revinate, including segmentation strategy, audience architecture, and automation workflows • Define and manage the guest communication roadmap, including pre-arrival sequences, SMS messaging, in-stay messaging, post-stay re-engagement, and loyalty campaigns • Uphold brand voice guidelines and consistency across communication touchpoints • Design and manage the full guest lifecycle: acquisition, activation, engagement, and retention • Execute campaigns to drive email database growth and develop opportunities for rewarding loyalty

🎯 Requirements

• 5+ years of marketing experience, with at least 3 years focused on campaign management, email marketing, and/or CRM — ideally within hospitality, travel, or a consumer brand • At least 2+ years of hands-on experience building marketing emails, running reports, automated campaign building, and segmentation targeting with Revinate • Mastery of Revinate Platform • Exceptional writing ability; ability to draft clean, compelling copy quickly • Strong attention to detail and creative vision for beautifully designed emails • Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana • Strong project management instincts; ability to create order out of complexity, hit deadlines, and communicate proactively when timelines shift

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