Director, Demand Generation
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🔥 0 minutes ago
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📋 Description
• Own the NABU inbound demand generation strategy and the quarterly/annual pipeline contribution target • Set MQL, SQL, and pipeline goals by segment (Enterprise, Commercial, SMB) and by buying center; manage to those numbers weekly • Partner with Sales and RevOps to define and continuously refine lead scoring, routing, and SLA adherence • Lead always-on demand programs across paid search, paid social, content syndication, display, programmatic, third-party media, webinars, and content offers • Own the marketing-sourced and marketing-influenced pipeline performance of every digital channel; reallocate budget quickly based on CAC, ROAS, and downstream conversion • Build and run lifecycle and nurture programs (email, in-product, retargeting) that move prospects from awareness to sales-ready • Coordinate inbound execution with Channel Marketing on partner-attached demand and with Customer Marketing on cross-sell/upsell motions • Own the demand gen tech stack in partnership with Marketing Operations: marketing automation, intent data (e.g., 6sense), enrichment, and campaign attribution • Establish a single source of truth for funnel reporting; deliver weekly pipeline pacing and monthly program performance reviews to NABU leadership • Drive a culture of experimentation — clear hypotheses, sized bets, fast reads, and decisive scale-or-kill decisions • Manage and develop a team of demand marketers; recruit additional talent as the function scales • Represent NABU Demand Generation in global marketing forums and to North America sales leadership • Serve on the NABU Marketing Leadership Team, contributing to overall NABU marketing strategy and operating cadence
🎯 Requirements
• 10+ years of B2B demand generation experience • Proven track record of owning and hitting a multi-million-dollar pipeline number tied to revenue • Deep fluency in marketing automation (Marketo, HubSpot, or Pardot), CRM (Salesforce or Dynamics), and intent platforms (6sense, Demandbase, or equivalent) • Strong command of funnel math, attribution methodologies (first-touch, multi-touch, marketing-influenced), and unit economics (CAC, LTV, payback) • Demonstrated ability to partner credibly with Sales leadership and translate marketing activity into seller-relevant outcomes • Excellent communicator who can move fluidly between an executive narrative and the campaign-level detail required to coach a team • Bachelor's degree or equivalent professional experience
🏖️ Benefits
• Health insurance • Retirement plans • Professional development opportunities
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