Digital Media Specialist

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $24 - $25 / hour

⏰ Full Time

🟢 Junior

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Tri Delta

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1888

💼 Consulting

🏥 Healthcare

🏨 Hospitality

Consulting • Healthcare • Hospitality

<Tri Delta> Tri Delta is a women's collegiate organization (sorority) that supports lifelong sisterhood, leadership development, philanthropy, housing and member engagement through volunteer networks, scholarships, events and DEIAB initiatives. The organization operates chapters, provides member services via a digital member portal, runs a foundation for scholarships and emergency assistance, and promotes community service and inclusion across its alumnae and collegiate populations.

📋 Description

• Monitor, analyze, and report on Tri Delta’s digital communication channels, including website, email, SMS, social media, podcast, and paid media. • Evaluate campaign effectiveness, identify audience trends, and optimize communication strategies based on data-driven insights. • Collaborate on execution of email and SMS communications and campaigns. • Ensure communications are accurate, timely, and aligned with brand standards and communication strategy. • Support scheduled email communications and manage the account engagement email system. • Maintain and update content across Tri Delta’s website and chapter websites. • Monitor website performance and recommend improvements to user experience and content effectiveness. • Edit photos for website and email communications. • Support chapter sites, answer member questions, and maintain site content. • Maintain accurate member records. • Assist with planning, execution, optimization, and reporting of paid digital advertising campaigns across Meta, Google, and other channels. • Support audience development, campaign targeting, budget allocation, and performance monitoring. • Analyze paid media results and recommend improvements to campaign performance and ROI. • Monitor and analyze social media performance and develop reports and recommendations. • Support publishing, distribution, promotion, and management of Tri Delta podcast content; provide quarterly reporting. • Strategize communications with the Brand Support Manager – Digital and Brand Advancement team. • Maintain the communications calendar and identify potential roadblocks. • Assist with event applications and enterprise or departmental projects and committees. • Follow Tri Delta project management practices, pursue self-development, communicate openly, and support employees, volunteers, Board members, collegiate members, and alumnae members.

🎯 Requirements

• Bachelor’s degree in Communications, Marketing, Digital Media, Information Technology, or a related field. • Ability to analyze and interpret digital marketing and communication data across multiple channels. • Familiarity using analytics and reporting tools to measure performance, identify trends, and provide actionable recommendations. • Understanding of KPIs, audience engagement metrics, conversion tracking, and data-driven decision-making. • Experience executing campaigns through marketing automation platforms such as Pardot, EventMobi, Mogli, Salesforce Marketing Cloud, Mailchimp, or similar tools. • Strong writing and editing skills with attention to tone, clarity, and brand consistency. • Understanding of email and SMS campaign management, segmentation, and performance tracking. • Experience with content management systems such as WordPress or Drupal. • Basic photo editing skills using tools like Photoshop or Canva. • Familiarity with Meta Ads Manager and Google Ads, including audience targeting, campaign objectives, budget management, performance reporting, and optimization strategies. • Ability to support podcast publishing, distribution, and promotion while tracking performance metrics and audience engagement. • Strong organizational and time management skills; ability to manage multiple projects and meet deadlines. • Attention to detail, problem-solving skills, and a collaborative mindset. • Ability to work cross-functionally. • 1–2 years of experience in digital communications, marketing, or a related field. • Experience managing or supporting email campaigns, website content, and paid media. • Experience working with analytics and reporting tools to inform strategy. • Prior experience in a nonprofit, higher education, or membership-based organization is a plus. • Successful completion of a background check and drug test for most positions.

🏖️ Benefits

• Mission driven culture • Excellent work environment • Paid vacation & holidays • Benefits including health insurance (medical, dental, & vision), retirement, & life insurance • Industry leading professional training • Growth & promotion opportunities • Travel: 4/5 trips per year

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