Senior CRM Specialist

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🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $90k - $110k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

🦅 H1B Visa Sponsor

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Tripadvisor

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

🏨 Hospitality

📦 Logistics

📣 Marketing

💰 $300M Post-IPO Equity on 2021-03

Hospitality • Logistics • Marketing

Tripadvisor is a popular online travel platform that offers a wealth of resources for planning trips, booking hotels, finding restaurants, and exploring activities worldwide. Known for its extensive traveler reviews and Travelers’ Choice Awards, Tripadvisor helps users discover top destinations and experiences, find award-winning dining options, and engage with travel content from various creators. The platform also allows users to book tours and attractions, compare vacation rentals, and access travel tools to enhance their travel experiences. Tripadvisor serves travelers around the world by providing insights, reviews, and guidance for a wide range of travel-related services.

📋 Description

• Own the planning pipeline for multi-channel CRM, including the integrated Email and Push marketing calendar • Write comprehensive creative briefs aligned with user lifecycle strategies • Translate marketing goals and business requirements into detailed technical specifications for CRM Operations and Engineering • Own the end-to-end handoff process for technical builds • Partner with Content and Brand teams to develop relevant messaging • Collaborate with Operations and Engineering on data pipelines, behavioral triggers, and deployment logic • Define customer segmentation and dynamic data requirements for targeted lifecycle messaging • Evaluate and apply AI-driven personalization and segmentation tools • Monitor and report campaign performance using AI-assisted analysis tools • Partner with analytics/insights teams on statistical analysis and testing standards • Design A/B and multivariate tests for campaign layouts, copy, frequency, and audience segments • Define testing parameters for operations teams and incorporate AI-assisted tools for test design and results synthesis

🎯 Requirements

• Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making • Ability to operate effectively with a global-first mindset • Bachelor’s degree in Marketing, Business, or a related field • 2–4 years of experience in CRM, lifecycle marketing, or campaign management • Travel, ecommerce, or Marketplace experience is a strong plus • Experience working alongside marketing operations or engineering teams • Ability to write technical requirements, understand data workflows, and articulate business logic to technical stakeholders • Strong understanding of enterprise-level CRM tools and platform capabilities • Braze familiarity is a plus • Strong analytical and problem-solving skills • Comfortable interpreting campaign data and reporting business impact • Comfortable incorporating AI tools into daily workflow and staying current on relevant CRM/lifecycle marketing tools

🏖️ Benefits

• Competitive compensation packages, including base salary and annual bonuses • Remote-friendly flexibility with the option to join on-site as often as desired or required by the team • Flexible schedule • Donation matching • Tuition assistance • Annual lifestyle benefit for travel, wellness, or other uses • Travel perks and discounts • Employee assistance program • Health benefits with coverage and competitive premiums • Generous referral scheme with awards for successful referrals