Senior Account Manager

🔥 11 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

💰 Account Manager

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Logo of True North

True North

51 - 200 employees

Founded 1988

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

True North is a healthcare-focused marketing agency and strategic partner that delivers integrated brand, digital, and measurement services to health systems, specialty practices, and other healthcare organizations. With over 30 years of exclusive healthcare experience, True North offers HIPAA-compliant omni-channel marketing, patient acquisition, provider and health insurance marketing, creative and content production, SEO/SEM, traditional media (including direct mail), and a proprietary measurement platform (Compass) that turns fragmented data into actionable performance insights. The firm combines brand strategy and performance marketing to align marketing investment with measurable business outcomes for enterprise healthcare clients.

📋 Description

• Own annual account and growth plans • Manage day-to-day project scopes • Lead quarterly business reviews with senior client stakeholders • Identify opportunities to expand existing relationships and win new business • Own SOWs, estimates, and change orders • Decide what is in and out of scope and lead scope conversations with clients • Own account budgets and forecasts and keep accounts financially viable • Direct cross-functional work with Creative, Media, and Analytics teams • Foster, retain, and grow client relationships • Project manage and optimize integrated print and digital marketing and communications strategies for hospitals and health systems nationwide • Serve as a trusted advisor and strategic partner to clients

🎯 Requirements

• Proven experience leading integrated campaigns across website creation, landing pages, content creation, emails, digital ads, videos and animations, and direct mail • Experience leading campaign performance calls and providing insights and recommendations based on results • Experience interpreting data from Google Ads, Google Analytics, Facebook, and/or YouTube • Experience strategizing with clients on messaging, branding, and competitive positioning • Ability to manage scope, budgets, and change orders while directing cross-functional teams • Experience owning SOWs, estimates, budgets, forecasts, and profitability • Knowledge of marketing strategy, ideally in healthcare • Understanding of interactive and digital media platforms including email, paid search, social advertising, and landing pages • Sharp active listening skills • Ability to work in a fast-paced, deadline-driven environment and quickly pivot • Service-oriented attitude • Inquisitive, diplomatic, and resourceful personality • Strong discipline around time tracking, utilization, and priorities • Bachelor’s degree in business, marketing, or a related field • Minimum of 5 years of experience in account services at a marketing or advertising agency • Minimum of 2 years independently leading client relationships and budgets • Healthcare industry experience preferred, but not required

🏖️ Benefits

• Equal employment opportunity and nondiscrimination commitment • Work environment free of discrimination and harassment • Fully remote work arrangement

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