Marketing Manager

🕒 June 17

🐊 Florida, Pennsylvania, +2 more states – Remote

🐊 Florida – Remote 🔔 Pennsylvania – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Collaborate with national marketing team functions to build actionable campaigns and write creative briefs • Align with hub sales and production teams on product launches, restocks, and product mix strategy • Develop, implement, and analyze marketing strategies and initiatives • Coordinate market planning, events, programs, and calendars to increase awareness, engagement, leads, and conversions • Support national and hub initiatives to deliver business goals and build brand loyalty • Maintain a marketing calendar covering product launches, local activations, paid/earned media, and campaign support • Research local market opportunities and buying trends, including competitor analysis • Manage the local marketing budget and conduct post-event/campaign ROI analysis • Report results and recommendations to sales and marketing teams and adjust strategy accordingly • Share best practices and campaign recaps with the Regional Marketing team • Prioritize and manage multiple projects while meeting deadlines and budgets • Build strong relationships with partners • Represent Trulieve professionally while supporting medical patients and de-escalating situations when needed

🎯 Requirements

• Bachelor’s Degree in Business, Marketing or related field required • 4+ years of working experience in marketing • Retail marketing experience is a plus • Track record of partnering with sales to support quotas through personalized marketing strategies • Experience planning, prioritizing, and implementing marketing strategy • Prior experience managing events and marketing campaigns • Knowledge of digital marketing, advertising, event planning, out-of-home media, and other advertising mediums • Ability to plan, execute, and analyze paid, earned, and owned media strategies • Ability to work in a dynamic, fast-paced environment and manage time effectively • Ability to work cross-functionally with sales and operations teams • Ability to interact with stakeholders at various levels • Strong attention to detail, accuracy, and thoroughness • Strong written and verbal communication skills • Negotiation, problem-solving, organization, and project management skills • Knowledge of Microsoft Office, including PowerPoint, Excel, and Word • Valid driver’s license and clear driving record • Ability to pass level 1 and level 2 background checks and drug screening • Must be at least 21 years of age • Mental and physical capacity to perform job duties • Ability to lift, push, pull, move, or carry at least 25 lbs • Ability to work seated or standing for extended periods and perform physical movements including climbing, kneeling, crouching, and reaching • Required visual acuity and verbal communication abilities • Availability for 45+ hours weekly, occasional evenings, weekends, and holidays

🏖️ Benefits

• Flexible hours • Comprehensive benefits package • Paid time off • Remote work available