Marketing Specialist

🔥 1 minute ago

🐊 Florida – Remote

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⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

👻 Ghost score 11%

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Trulieve

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Conduct ongoing analysis of competitive landscapes, including pricing, promotions, product assortment, and marketing tactics • Develop and maintain weekly/monthly competitive reporting with actionable recommendations • Translate competitive intelligence into strategic considerations for promotions and campaigns • Evaluate promotional effectiveness using lift, ROI, customer engagement, and traffic-driving metrics • Support post-campaign reporting and maintain reporting frameworks and dashboards • Communicate insights to marketing, retail, and leadership stakeholders • Support select third-party brand partners with joint marketing initiatives and product launches • Coordinate brand activations and promotional support with Brand Marketing, Procurement, and Retail teams • Track and report brand partner performance, promotional participation, and ROI • Monitor customer sentiment across surveys, reviews, and feedback channels • Analyze customer feedback trends and identify opportunities to improve marketing effectiveness and in-store experience • Support promotional calendars, marketing initiatives, activations, events, and key business moments • Coordinate with Retail, Digital, Creative, Brand, and Operations teams • Gather and organize campaign assets, timelines, and deliverables • Maintain organized documentation of reports, insights, and campaign performance • Manage multiple projects while meeting deadlines and ensuring compliance with company policies and regulatory requirements • Represent the Trulieve brand professionally and positively

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field required • 2–4 years of experience in marketing, analytics, or related field • Strong analytical mindset with experience interpreting data and translating insights into recommendations • Experience working with performance metrics, dashboards, or reporting tools • Ability to manage multiple priorities in a fast-paced, deadline-driven environment • Strong organizational and project management skills • Effective communicator with the ability to present insights clearly and concisely • Collaborative team player with the ability to work cross-functionally across departments • High attention to detail and commitment to accuracy • Proficiency in Microsoft Office (Excel, PowerPoint, Word) • Must be at least 21 years of age • Must possess a valid driver’s license and a clear driving record • Must be able to pass all required background checks and screenings • Ability to work flexible hours, including occasional evenings, weekends, and holidays as business needs require • Must be able to push, pull, move, and/or lift a minimum of 25 lbs. to a minimum height of 5 feet and carry such weight a minimum distance of 50 feet • Must be able to work seated/standing as appropriate for extended periods and perform climbing, kneeling, crouching, reaching, and frequent hand use • Must have visual acuity to read, view computer terminals, and inspect small parts/details • Must be able to speak and communicate verbally at conversation levels with co-workers and vendors

🏖️ Benefits

• Comprehensive benefits package including paid time off • Remote work available

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