Senior Director, Marketing Transformation – Operations

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Define and maintain the enterprise marketing technology vision and multi-year roadmap • Evaluate capabilities, gaps, and opportunities across marketing platforms and workflows • Prioritize technology investments supporting acquisition, personalization, retention, and efficiency • Lead large-scale digital transformation initiatives across Marketing, Digital, Data, and Technology • Establish governance frameworks and scalable operating models • Own and evolve Monday.com workflow architecture, automations, dependencies, and integrations • Identify bottlenecks in the 4,000+ monthly asset pipeline and design scalable solutions • Identify and implement AI-driven productivity, content velocity, personalization, and business intelligence solutions • Drive platform consolidation, process optimization, and capability expansion • Evaluate emerging technologies and recommend future-state capabilities • Lead integration strategy across CDP, CRM, rewards/loyalty, eCommerce, CMS, mobile, analytics, DAM, PIM, and marketing automation platforms • Ensure scalable, secure, and compliant data flows for medical and recreational markets • Own vendor evaluation, selection, negotiations, renewals, and performance management • Develop business cases and ROI frameworks for technology investments • Drive platform adoption through change management, training, communications, and success metrics • Own customer experience insights from Medallia, Google reviews, Yelp, Weedmaps, and related platforms

🎯 Requirements

• 15+ years of experience in Marketing Technology, Digital Transformation, Enterprise Platforms, or related disciplines • 5+ years leading enterprise-scale marketing technology teams • Proven track record implementing and optimizing marketing technology ecosystems • Experience managing large budgets, vendor relationships, and technology contracts • Strong understanding of CDP, CRM, marketing automation, analytics, CMS, personalization, loyalty, and digital commerce ecosystems • Experience leading cross-functional teams through organizational and technology change • Exceptional communication and executive presentation skills • Preferred experience with Adobe Experience Cloud, SAP, AEM, EDS, CDP, AJO, ACO, SEO, GEO, Salesforce, Braze, Segment, Amperity, Tealium, or Bloomreach • Experience leading AI and automation initiatives across marketing organizations • Background in retail, consumer packaged goods, healthcare, or highly regulated industries • MBA or advanced degree preferred; not required based on experience

🏖️ Benefits

• Comprehensive benefits package • Paid time off • Opportunity to shape the future of digital marketing • Opportunity to lead enterprise-wide transformation initiatives • Opportunity to define next-generation customer experiences through technology, automation, and AI