Senior Web Content Specialist

Job not on LinkedIn

🔥 11 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Lead content governance for web specialists, ensuring accuracy, consistency, and adherence to brand, SEO, and web best practices • Build landing pages and personalization components to support digital marketing initiatives • Manage content updates and maintain consistency across all markets • Triage web requests, set priority, and coordinate execution across the team • Collaborate cross-functionally to develop mobile-first pages and support broader digital initiatives • Troubleshoot CMS issues and resolve complex display problems • Document processes and create flows to support cross-training for internal teams and vendors • Analyze website performance and recommend strategies to improve traffic flow and user journeys • Leverage clickstream data to enhance the customer journey and drive traffic to shop pages • Oversee promotional updates and ensure timely execution across markets • Submit creative briefs for optimized imagery across blogs, landing pages, and campaigns • Identify digital improvements and propose mobile-first strategies to elevate the customer experience

🎯 Requirements

• Bachelor's, Portfolio, and/or Certificates in Web Design/Development/Programming or related • 2–3 years’ experience with mobile-first CMS management in CPG, DTC, B2C, or retail-focused industries • Excellent verbal and written communication skills • Ability to be both a self-starter and team leader • Proficient in Microsoft Office • Basic Adobe Suite knowledge • Intermediate SEO and eCommerce knowledge • Knowledge of accessibility best practices for the web • Strong copywriting skills and advanced working knowledge of HTML • Demonstrated ability to manage multiple priorities and collaborate cross-functionally

🏖️ Benefits

• A comprehensive benefits package including paid time off