Product Marketing Manager – Messaging, Commercialization

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $140k - $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Twin Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Twin Health is a company that focuses on improving the metabolic health of employees and health plan members by preventing and reversing chronic metabolic diseases. Utilizing proprietary Digital Twin AI technology, combined with smart devices, wearables, and a clinical care team, Twin Health provides personalized health recommendations. The solutions help in weight loss, lowering blood sugar levels, improving energy, mood, and sleep, and reducing dependency on costly medications by addressing the root causes of metabolic dysfunction. Their evidence-based programs deliver substantial health benefits, including considerable reduction in blood sugar levels, medication elimination, and overall metabolic health improvement, within six months.

📋 Description

• Build one source of truth for positioning, launch messaging, and sales enablement across all programs • Interview prospective buyers and current clients, and turn findings into personas covering needs, buying process, and common objections • Turn clinical outcomes and product capabilities into value propositions for live sales deals • Work with Product on launches, from defining customer value to go-to-market • Write pitch decks, case studies, one-pagers, battlecards, talk tracks, FAQs, RFI/RFP responses, and demo and video scripts • Work with Marketing and Design to ship sales and marketing content • Track whether messaging is landing in rep conversations and deal outcomes, and improve it when needed • Run regular check-ins with Sales, Health Economics, and Customer Success to keep messaging current • Maintain one connected Twin story across the portfolio, company all-hands, and major partner presentations • Report to the Director of Product Marketing and sit on the Product team • Perform other duties as assigned

🎯 Requirements

• 5+ years in product marketing, ideally at a health tech or B2B SaaS company with multiple products or segments • Built personas from real buyer interviews, not just demographics • Built a messaging framework that worked across more than one product • Written sales and marketing content that reps actually use in deals • Strong writing, from an executive narrative to a rep-ready talk track • Skill with AI tools, plus the judgment to question their output and own the accuracy of your work • Track record of working with Product, Sales, Marketing, Health Economics, and Customer Success without authority over them • High bar for accuracy • Healthcare or employer benefits experience strongly preferred • Cardio-metabolic, digital health, or health plan/employer benefits experience preferred • RFI/RFP response experience preferred • Scripting or storyboarding video or demo content preferred • Must be authorized to work for any employer in the U.S. • Employer is unable to sponsor or take over sponsorship of an employment visa

🏖️ Benefits

• Opportunity for equity participation • Unlimited vacation with manager approval • 16 weeks of 100% paid parental leave for delivering parents • 8 weeks of 100% paid parental leave for non-delivering parents • 100% employer-sponsored healthcare, dental, and vision for you • 80% coverage for your family • Health Savings Account and Flexible Spending Account options • 401k retirement savings plan • Remote and flexible work environment • Competitive compensation package