Product Marketing Lead

🔥 7 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Datacor, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

🏭 Manufacturing

☁️ SaaS

Food & Beverage • Manufacturing • SaaS

Datacor, Inc. is a leading provider of advanced process manufacturing software, offering integrated ERP and CRM solutions to maximize productivity and business growth. Their software solutions cater to the chemical, food & beverage, personal care, industrial, coatings & adhesives, and animal feed & pet food nutrition industries. Datacor provides industry-specific, configurable technology to enhance operational visibility and control, helping businesses manage complex pricing, formulas, and specifications while complying with government regulations. With a strong reputation as industry experts, Datacor is recognized for its robust support during software implementation and ongoing customer collaboration, particularly excelling in chemical distribution software.

📋 Description

• Build and execute go-to-market plans for launches, releases, and updates across ERP platforms and integrated MES, WMS, and CRM solutions • Write and produce launch materials including product copy, webinar content, email campaign copy, sales-facing launch decks, product videos, and social content • Maintain differentiated messaging across offerings and clarify current capabilities, availability, and roadmap • Plan and execute webinar and user-meeting content, including agendas, presentations, and product-focused delivery • Contribute messaging and content to AI product launches • Build messaging and content for customer adoption, migration, upsell, and attach campaigns • Partner with Demand Generation on campaign themes, content, copy, and product direction • Review market resonance and adjust messaging and content • Provide input on customer segmentation and lifecycle messaging • Develop positioning and messaging for ERP, MES, WMS, and CRM solutions • Produce sales sheets, web copy, blog content, customer stories, explainer videos, pitch decks, and competitive comparisons • Ensure messaging consistency and brand compliance • Build and maintain battlecards, competitive intelligence briefs, and objection-handling guides • Coordinate sales enablement sessions with Product Management • Maintain a proof-point library of case studies, ROI data, and customer references • Conduct win/loss interviews and monitor competitive activity • Partner with VP Marketing and Product to inform positioning and prioritization decisions

🎯 Requirements

• 4+ years of experience in product marketing strategy and execution, ideally in B2B technology or vertical SaaS • Experience marketing to chemical or process manufacturing industries, or to ERP buyers specifically, is a strong plus • Experience marketing an ERP or platform suite with add-on solutions, including positioning integrated capabilities against best-of-breed point solutions and messaging products still in development • Hands-on, forward-thinking use of AI tools such as Claude, ChatGPT, or Copilot in day-to-day marketing work • Hands-on experience building and executing marketing campaigns in a marketing automation platform such as HubSpot, and creating content for social and digital channels • Experience working day-to-day with demand generation, translating messaging into assets for live campaigns • Comfort presenting and delivering content at webinars, conferences, or user events • Results-driven, strong attention to detail, and track record of independently managing complex, overlapping workstreams • Exceptional written and verbal communication skills, with experience crafting compelling, differentiated narratives for technical audiences • Strong project management capabilities and ability to lead multiple initiatives in a fast-paced environment • Proficiency in tools such as HubSpot, Canva, Salesforce, or similar marketing/product tech stacks • Bachelor's degree in Marketing, Business, Communications, or a related field

🏖️ Benefits

• Flexible time off (FTO) policy • Paid parental leave • Remote-first work environment • 401(k) with company contribution • Premier medical, vision, and dental insurance with company-funded HRA • Competitive pay and bonus programs • Employee assistance program • A culture of rewards and recognition