Lead Product Manager – Mobile App Content & Personalization

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $165k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Under Armour

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

👥 B2C

🛒 Retail

⚽ Sports

💰 $100M Post-IPO Secondary on 2023-05

B2C • Retail • Sports

Under Armour is a leading sports apparel and footwear company that specializes in innovative performance gear. Their products are designed to enhance athletic performance, providing comfort and functionality for athletes and fitness enthusiasts. Under Armour focuses on a wide range of categories, from casual wear to specialized work clothing, ensuring that their offerings meet the varied needs of their customers.

📋 Description

• Own and execute a roadmap of mobile app content, personalization, and consumer experience initiatives across native iOS and Android applications • Partner with marketing, merchandising, and site operations teams to bring campaigns, product launches, seasonal moments, athlete stories, and commercial initiatives to life • Define product strategy and requirements for content experiences, personalization, product storytelling, and discovery experiences • Identify personalization opportunities using audience insights and behavioral data • Lead cross-functional teams through discovery, prioritization, delivery, launch, and optimization • Analyze customer feedback, product analytics, market trends, and competitive benchmarks • Execute test-and-learn opportunities to improve content performance, engagement, conversion, and app experience • Communicate product narratives, strategy, priorities, tradeoffs, and roadmap direction to stakeholders • Partner with engineering on scalable, high-quality iOS and Android experiences • Support release planning, QA validation, launch coordination, and post-launch optimization • Champion a mobile-first approach to connect athletes with relevant content, products, and experiences

🎯 Requirements

• Bachelor's degree plus 5+ years of relevant experience, or Master's degree plus 3+ years of relevant experience, or equivalent combination of education and experience • 5+ years of experience in software, technology, eCommerce, digital product, mobile applications, or related consumer-focused fields • 3+ years of experience in product management • Experience leading digital product initiatives within mobile applications • Experience delivering consumer-facing experiences across iOS and Android • Experience with release planning, analytics, QA, and post-launch optimization • Strong product strategy, prioritization, roadmap management, and execution skills • Experience leading cross-functional teams from discovery through launch • Experience partnering with marketing, merchandising, and site operations teams • Experience using analytics, experimentation, customer feedback, and consumer insights to inform product decisions • Excellent communication and stakeholder management skills • Sponsorship is not offered for employment-based work authorization

🏖️ Benefits

• Paid "UA Give Back" Volunteer Days • Under Armour Merchandise Discounts • Competitive 401(k) plan matching • Maternity and Parental Leave for eligible and FMLA-eligible teammates • Health & fitness benefits, discounts and resources • Physical activity and overall well-being programs