
51 - 200 employees
Founded 2002
📣 Marketing
💊 Pharmaceuticals
☁️ SaaS
Marketing • Pharmaceuticals • SaaS
Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.
🔥 1 minute ago
Where this job comes from
Posted on Underscore Marketing's careers page, not through a job board
First seen by Remote Rocketship 1 minute ago

51 - 200 employees
Founded 2002
📣 Marketing
💊 Pharmaceuticals
☁️ SaaS
Marketing • Pharmaceuticals • SaaS
Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.
• Own day-to-day execution across content, thought leadership, case studies, digital marketing, events, PR, sales enablement, and internal communications • Own and execute the editorial calendar across the website, LinkedIn, email, and other marketing channels • Develop and manage the Rare Company newsletter for biopharma leaders and prospective clients • Turn internal expertise into content covering conference takeaways, partner insights, industry perspectives, media and analytics thought leadership, and emerging trends • Maintain Underscore’s voice and strengthen its healthcare and biopharma marketplace position • Keep the website current with team members, company news, events, awards, thought leadership, and other updates • Route website and event leads to appropriate follow-up resources • Plan and execute monthly Town Halls, including agendas, content, presentations, and speakers • Translate company updates and organizational news into clear internal communications • Build and maintain a case study library, targeting approximately two new case studies per quarter • Manage case studies end-to-end, including interviews, results gathering, writing, review, client approval, publishing, and sales-library inclusion • Navigate confidentiality and healthcare requirements for blinded case studies • Maintain capabilities decks, credentials, team bios, case studies, RFP content, and other sales materials • Partner with Sales Enablement and the broader growth team • Support HubSpot marketing activity and customized prospect communications • Develop tailored content strategies for prospect audiences and stages of the new business journey • Maintain timely lead follow-up after conferences, events, campaigns, and business-development activities • Participate in monthly reporting on pipeline sources, campaign performance, content engagement, and marketing effectiveness • Support the external PR agency with company information, executive bios, subject matter expertise, quotes, images, approvals, and other materials • Own the annual awards calendar and coordinate submissions • Execute and improve playbooks for major industry moments such as Fierce Pharma Week • Help shape and deliver at least four Rare Company Dinners in 2027, including invitations, follow-ups, venue management, and premium attendee experiences
• 4–6 years of B2B marketing agency experience • Ideally, at least three years working in or with healthcare, biopharma, pharmaceutical companies, or healthcare agencies • Exceptional writing and editing skills • Strong understanding of HubSpot, including best practices for relationship management • Demonstrated experience owning and consistently executing against an editorial or content calendar • Strong project management skills • Comfortable working directly with senior leaders and subject matter experts • Strong sense of ownership and follow-through • Strong PowerPoint skills required • Internal communications experience is a plus • Agency experience, particularly within media, digital marketing, healthcare communications, or a related environment • Experience developing pharmaceutical or healthcare case studies and navigating client legal, regulatory, or confidentiality requirements • Resume and brief note outlining healthcare or media experience required for application
• Growth is supported • Access to deep expertise across media, analytics, strategy, and healthcare • Dynamic environment where ideas matter • Collaboration, innovation, and results-focused team environment
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