Senior Marketing Manager

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UNLEASH

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

👥 HR Tech

📚 Education

HR Tech • Education • Events

UNLEASH is an innovative platform that focuses on the future of work, organizing major HR events such as UNLEASH America and UNLEASH World. Through these events, the company brings together HR leaders, technology providers, and thought leaders to explore topics such as HR technology, talent acquisition, employee experience, and the implications of artificial intelligence in the workplace. Additionally, UNLEASH produces research, webinars, and engaging content to empower organizational leaders in their strategic approach to workforce challenges.

📋 Description

• Develop and implement a comprehensive go-to-market plan for the UNLEASH event in Miami • Lead digital marketing campaigns focused on paid social, website, email marketing, and strategic partnerships • Use data analytics to optimise strategies for lead generation, attendee acquisition, and revenue growth • Conduct A/B testing and monitor CPC, CTR, and conversion metrics • Leverage AI in the execution and delivery of marketing campaigns • Build and manage external partnerships and develop co-marketing initiatives • Collaborate with sales, commercial, content, and operations teams • Manage and optimise digital campaigns, content, email campaigns, social media content, and landing pages • Lead cross-team meetings and adjust tactics based on feedback and results • Manage and allocate the marketing budget and report on marketing spend and ROI • Identify new marketing channels and opportunities and encourage continuous improvement

🎯 Requirements

• 5+ years of experience in a marketing role within the events industry • Proven track record executing data-driven marketing strategies • Strong experience marketing events in America to the American market • Expertise in paid social, email marketing, website optimisation, and partnership marketing • Proficiency in data analytics and marketing KPI reporting • Experience with marketing automation, CRM tools, and digital analytics platforms such as Google Analytics, Salesforce, and HubSpot • Demonstrated ability to meet revenue targets and drive growth through innovative campaigns • Excellent communication and stakeholder relationship-building skills • Creative problem-solving ability and growth mindset • Strong organisation and project management skills • Ability to manage multiple campaigns simultaneously

🏖️ Benefits

• Private Medical Insurance • Enhanced Annual Leave • Birthday leave: paid day off • Up to 3 Volunteer Days Annually • Flexible Working • Access to World-Class Influencers • Paid Sick Leave • Compassionate Leave: Up to 10 days off if you lose a loved one • Enhanced Maternity Pay: 24 weeks of enhanced maternity leave support • Life Assurance Scheme: 4x your annual salary • Employee Referral Scheme: earn rewards