VP Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $240k - $270k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

Where this job comes from

Posted on Updater's careers page ↗Updater's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

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Logo of Updater

Updater

201 - 500 employees

Founded 2010

📦 Logistics

💼 Consulting

✈️ Travel

💰 $215M Debt Financing on 2022-05

Logistics • Consulting • Travel

Updater is a company that provides a comprehensive suite of tools and services to streamline the moving process for individuals and businesses. Their platform helps users organize their move by setting reminders, accessing checklists, and securing necessary services like internet, TV, utilities, and insurance. Updater collaborates with moving companies, real estate agents, and multifamily property managers to ensure a seamless experience for users. They offer a unique marketplace for moving-related products and services, enabling businesses to integrate Updater's tools to enhance their offering. Updater aims to reduce the stress associated with moving and make the process as smooth as possible.

📋 Description

• Lead enterprise platform marketing and large-scale consumer acquisition • Oversee product marketing, go-to-market, performance marketing, brand, user engagement, and marketing operations • Shape enterprise customer understanding and adoption of Updater's technology • Drive consumer acquisition programs that convert demand into orders • Lead the marketing team and oversee significant marketing investments • Turn products and technology into compelling stories, value propositions, and sales strategies • Partner with Product to launch offerings, drive adoption, and identify growth opportunities • Drive strategies contributing to pipeline, bookings, customer growth, and retention • Lead paid acquisition, digital channels, and conversion optimization across eight-figure annual budgets • Optimize acquisition economics, conversion rates, and return on marketing investment • Test new channels and strategies to increase consumer acquisition and orders • Shape Updater's differentiated brand and market leadership • Lead corporate communications, thought leadership, brand strategy, and PR • Elevate the marketing team and oversee marketing operations, resources, and performance • Report to the Chief Revenue Officer and collaborate with the current VP of Marketing during the leadership transition

🎯 Requirements

• Led marketing at a sophisticated SaaS, marketplace, or technology platform business • Experience positioning complex products, building market credibility, and driving enterprise sales • Ability to connect product strategy, customer needs, and go-to-market execution • Deep experience with paid acquisition, conversion optimization, customer acquisition economics, and significant marketing investments • Familiarity with CAC and ROAS • Understanding of how marketing drives pipeline, orders, and revenue • Experience leading talented, multidisciplinary teams • Ability to set an ambitious vision, challenge conventional thinking, and work hands-on in the details

🏖️ Benefits

• Medical, Dental, and Vision Insurance • Flexible PTO • 13 paid company holidays annually • Updater Stock Options • 401(k) with employer match • Wellbeing Subsidy • One Medical membership • Virtual on-demand healthcare through Teladoc and Talkspace • Flexible spending account (FSA) • Health savings account (HSA) • Supplemental Short & Long Term Disability Insurance • Supplemental Life Insurance • Paid Parental Leave

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