Director, Web Marketing – Experience

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $83.6k - $95k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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Covenant House International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1972

🍽️ Food & Beverage

🏥 Healthcare

⚖️ Legal

Food & Beverage • Healthcare • Legal

Covenant House International is a nonprofit organization that provides shelter, love, and support to young people experiencing homelessness. Since its inception in 1972, it has opened its doors to over 1. 5 million youth, offering services that include crisis care, long-term support, and educational assistance. With a focus on the most vulnerable populations, including survivors of human trafficking and LGBTQ+ youth, Covenant House aims to empower young individuals to achieve stability and independence through its comprehensive programs.

📋 Description

• Translate stakeholder requests into high-performing web experiences aligned with strategic KPIs • Define scope and requirements and coordinate implementation with the web development team • Support Covenant House’s federation of sites with web updates, best practices, and technical troubleshooting • Conduct QA to verify campaign designs, copy, brand standards, and technical requirements • Contribute to and support the organization’s website strategy • Design, lead, and support web marketing campaigns • Define campaign objectives, audiences, user journeys, success metrics, and measurement approaches • Partner with the Digital team to align cross-channel campaigns • Write and edit campaign content for landing pages, banners, promotional components, and other web experiences • Collaborate with Brand and SEO partners on brand compliance, digital best practices, visibility, and performance • Monitor and analyze campaign performance • Aggregate findings and identify opportunities to improve results, user experience, and production standards • Prepare performance summaries and post-campaign reports • Manage incoming stakeholder requests and prioritize delivery plans • Coordinate stakeholders, content, creative assets, requirements, and development work to keep initiatives production-ready and on schedule

🎯 Requirements

• 5+ years of experience in web marketing, website management, web operations, or closely related discipline • Strong project management and requirements gathering skills • Ability to turn ambiguous requests into clear, actionable briefs and project plans • Experience delivering high-performing web experiences in a fast-paced environment • Demonstrated experience launching web campaigns contributing to engagement, list growth, and revenue goals • Strong understanding of web best practices, UI/UX, and accessibility • Proficiency in GA4, GTM, and UTM strategies • Ability to build reports and dashboards and interpret behavioral data • Experience contributing to and executing web strategy and implementing roadmaps • CMS experience with Drupal, WordPress, Wix, Shopify, or SquareSpace preferred • Familiarity with HTML, CSS, and JavaScript is a plus • Experience with Figma, Adobe, or similar design software preferred • Experience with Hotjar preferred • Familiarity with CRM and fundraising platforms preferred • Excellent communication and collaboration skills • Ability to travel once per year to New York City in October

🏖️ Benefits

• 100% remote outside of the annual in-person traditions • Annual in-person traditions in New York City • Opportunities for staff to grow and thrive • Reasonable accommodations, including ASL interpretation or alternative interview formats

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