SVP, Marketing

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $215.3k - $358.8k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Chevron Federal Credit Union

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1935

🏦 Banking

💸 Finance

🤝 Non-profit

Banking • Finance • Non-profit

Chevron Federal Credit Union is a member-owned, nonprofit financial cooperative serving Chevron employees, partners, and eligible communities. It provides consumer-focused banking services including checking and savings accounts, mortgages, auto and personal loans, credit cards, and digital/mobile banking. The credit union emphasizes competitive rates, shared-branch and ATM access, financial guidance, and member-oriented support and relocation services.

📋 Description

• Lead the Credit Union’s overall marketing, brand, and communications strategy • Build and strengthen the Credit Union’s brand and articulate its value proposition • Drive strategies to attract new members, deepen existing relationships, and increase awareness and utilization of products and services • Lead digital marketing, member communications, market research, campaign strategy, and marketing analytics • Use member insights, market intelligence, and performance data to identify opportunities and improve marketing effectiveness • Partner with stakeholders across the Credit Union to support enterprise priorities, member and business development events, and an integrated member experience • Lead, develop, and inspire the Marketing team • Manage external agencies and strategic partners • Oversee the marketing budget and establish measures of marketing performance and ROI • Serve as a strategic advisor to the CEO and senior management team on brand, growth, member engagement, and market positioning • Lead responsible adoption and practical application of AI and emerging marketing technologies • Build and sustain cross-functional partnerships to align priorities, clarify decision rights, manage dependencies, and drive coordinated execution • Perform other duties as assigned

🎯 Requirements

• 10-15+ years of progressively responsible marketing experience, including significant leadership responsibility in financial services, consumer services, or another relationship-driven organization • Demonstrated experience leading brand strategy, digital marketing, member/customer acquisition and engagement, marketing analytics, and integrated marketing programs • Proven success developing and executing strategies that contribute to growth, deepen relationships, and strengthen brand positioning • Experience leading and developing high-performing teams and managing external agencies and strategic partners • Demonstrated ability to partner with senior executives and lead effectively across functions in a complex organization • Bachelor’s degree required • Financial services experience preferred; credit union or banking experience is a plus, but not required • Ability to translate AI, analytics, and emerging marketing technology capabilities into responsible, practical applications • Ability to validate AI outputs, protect member and Credit Union data, and maintain human accountability for decisions and published content • High level of accountability for results • Ability to learn quickly and adapt to change • Ability to quickly learn specialized applications and systems • Initiative and self-direction • Ability to effectively communicate and collaborate with people at all levels • Sound problem-solving and decision-making ability, including the ability to prioritize • Appropriate vision, dexterity, and other physical abilities • Must be able to speak and present by telephone and/or digital communication technologies, including Zoom/Teams • Ability to travel

🏖️ Benefits

• Bonus/incentives for all regular employees • 401(k) with 8% company contribution • Medical, dental, and vision insurance for employees and dependents paid at 80% • PTO and paid sabbaticals • Tuition reimbursement • Target annual incentive opportunity of 20% of incentive-eligible earnings • Total annual incentive opportunity ranging from 0% to 31.5% of incentive-eligible earnings, based on institutional and individual performance • Travel is required

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