Director, Integrated Marketing

🔥 1 hour ago

🗽 New York – Remote

🗽 New York – Remote

💵 $140k - $160k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Ziff Davis

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1927

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 $650M Post-IPO Debt on 2017-06

Consulting • Healthcare • Marketing

Ziff Davis is a multi-billion dollar digital media and internet company, home to over 40 leading brands in technology, shopping, gaming and entertainment, connectivity, health and wellness, cybersecurity, and martech. With a focus on mergers and acquisitions, Ziff Davis has deployed around $3 billion in capital, leveraging its deep industry knowledge, technological expertise, and investment acumen. The company is committed to corporate responsibility, emphasizing diversity, equity, and inclusion, as well as environmental, social, and governance practices. Ziff Davis serves millions of customers worldwide, offering a diverse range of digital media and internet services.

📋 Description

• Lead marketing for Dwell and Domino • Own each brand’s marketing strategy and grow advertising revenue, audience and memberships • Lead partnership strategy from RFP and first pitch through final recap with the VP of Sales • Lead creative ideation for RFPs, proactive pitches and major partnership opportunities • Develop integrated programs across content, social, video, print, newsletters and experiential • Build pitch decks with the Marketing Manager • Lead sold programs from concept through activation • Oversee program budgets, production, talent and external partners • Manage client and agency communication alongside Sales • Partner with Client Success on recaps, case studies and learnings • Maintain sales resources including media kits, sell sheets, rate cards, audience research, case studies, editorial calendars, tentpole opportunities, ad products and specifications • Develop category narratives, collateral and advertiser positioning • Support prospecting with research and competitive analysis • Represent Dwell and Domino at industry events, trade shows and client meetings • Define brand positioning and narratives for go-to-market materials and awareness campaigns • Build a PR strategy positioning editors as experts across conferences, podcasts and media platforms • Own marketing and production for tentpole moments, events and experiential programs • Lead positioning, ticket sales, sponsor marketing and attendee communications • Develop revenue-driving experiences for both brands • Manage event P&Ls and protect margins • Build and run full-funnel marketing plans to grow reach, cultural relevance and owned audiences • Lead acquisition and retention for Dwell print subscriptions and Dwell+ memberships • Own subscription and membership offers, messaging, calendar and results • Set KPIs and report to leadership on audience growth, acquisition, churn, event revenue and marketing-influenced ad revenue • Work with the product lead to scope and launch site features and enhancements

🎯 Requirements

• 8–10+ years in brand, integrated or partnership marketing or branded content • Ideally experience at a media company, publisher, agency or design-led consumer brand • At least 3 years managing people • Track record of marketing to both consumers and advertisers • Experience concepting and winning integrated partnerships • Experience delivering programs across editorial, video, social and events • Experience owning targets and a P&L line across paid social, email, CRM and SEO • Strong creative point of view on design, architecture, interiors and modern living • Storytelling skills to turn a client brief into a compelling pitch and present it with confidence • Subscription, membership and event production experience is a plus • Ability to collaborate in a matrixed, fast-changing organization • Ability to earn the trust of editors and sellers • Willingness to pitch in wherever needed

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage • Life and disability benefits • Flexible Spending Accounts (FSAs) • 401(k) with company match • Employee Stock Purchase Plan • Flexible Time Off • Volunteer Time Off • Paid holidays • Family building and caregiving support • Family Care and Parental leave • Fitness Reimbursement • Wellness programs • Employee Resource Groups • Company-sponsored events • Educational support • Mentorship programs • Career development resources • Employee engagement programs • Recognition awards • Potential bonus eligibility

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