VP Marketing

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

💵 $200k - $250k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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WorkBoard

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

☁️ SaaS

🏢 Enterprise

⚡ Productivity

💰 $75M Series D - Workboard on 2021-05

SaaS • Enterprise • Productivity

WorkBoard is a SaaS company that provides a strategy-execution and business productivity platform. It helps organizations set, align, and track OKRs, KPIs, and priorities so leaders and teams can measure progress, run business reviews, and connect strategic objectives to day-to-day work. WorkBoard is enterprise-focused and sold as B2B software to improve organizational alignment and execution.

📋 Description

• Establish WorkBoardAI as the recognized enterprise brand in strategic portfolio management (SPM) • Own WorkBoardAI’s story, brand, and marketing pipeline • Generate $xxM+ in marketing-generated pipeline per quarter • Lead a lean, highly efficient marketing organization using AI and agents • Partner with the CRO, Customer Success, and Product to deliver consistent messaging • Build messaging frameworks and product marketing plans • Develop competitive positioning, persona-based use cases, value propositions, and ROI narratives • Run enterprise pipeline channels across field marketing, social, influencer, analyst relations, PR, and ABM • Build analyst relations, PR, brand awareness, and customer marketing engines • Communicate weekly product launches and new capabilities • Build, coach, and lead a world-class marketing team • Within one month, assess buyers, category, competition, messaging, brand, website, and pipeline engine and create an action plan • Within three months, establish company messaging, competitive positioning, sales enablement, demand generation, account strategy, OKRs, and an AI-first operating plan • Within six months, hit $XXM+ quarterly marketing-generated pipeline, secure analyst coverage, establish a best-in-class brand and website, drive adoption, and build an efficient marketing team

🎯 Requirements

• Experience leading marketing, serving as the #2 marketer, or leading PMM at an AI/SaaS company growing from $25M to $100M • Track record of getting a company placed in the Gartner Magic Quadrant, Forrester Wave or IDC MarketScape, ideally for the first time, in an established category • Enterprise marketing experience with buyers having high average deal sizes • Experience with large but fast top-down B2B sales, ideally with a 90–120 day sales cycle • Success in a highly competitive market, ideally as the smaller player or new entrant • Performance-obsessed and consistently demonstrates high performance • Deeply analytical and curious, with high EQ and a process-oriented approach • Creative, innovative, and quick to recognize new ways of doing things • Data-honest, metrics-driven approach to problem solving • Values teamwork, empathy, ownership, feedback, and disagreement followed by commitment • Ability to build messaging frameworks, product marketing plans, positioning, enablement, and customer-touchpoint communications • Ability to develop competitive marketing, persona use cases, value propositions, and ROI narratives for Fortune 500 executives • Experience running enterprise pipeline channels across field marketing, social, influencer, analyst relations, PR, and ABM • Ability to build analyst relations, PR, brand awareness, and customer marketing programs • Ability to keep pace with weekly product launches and communicate new capabilities consistently • Ability to build, coach, and lead an efficient marketing team • No specific educational credential is stated

🏖️ Benefits

• Flexible PTO & sick days • Paid holidays • Health insurance • 401K with employer matching • Eligible for bonus program based on company performance

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