Senior Lifecycle Marketing Manager, Activation

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $138k - $220k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Upstart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🚘 Automotive

💼 Consulting

🏥 Healthcare

Automotive • Consulting • Healthcare

Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. The company focuses on revolutionizing lending and credit risk evaluation by leveraging its AI marketplace, which allows for higher approval rates and lower loss rates for Upstart-powered banks and credit unions. Recently, Upstart has expanded its offerings to include automobile refinancing. With a mission to enable effortless credit based on true risk, Upstart is also known for its digital-first lending experience and holds a significant position in the financial services sector.

📋 Description

• Drive growth from new and existing customers via the ideation, launch, and optimization of omni-channel journeys • Responsibility for E2E execution of said journeys, including business strategy definition, creative strategy, success metrics, and read-out of results • Bridge the gap between a technical development teams, product, and a strategic marketing team by creating detailed requirements for projects, like audience criteria and if/then logic • Size and estimate potential project impact on CAC, revenue, and other KPIs • Help build and execute against a hypothesis-driven testing roadmap for owned journeys • Identify cross-functional opportunities to improve the customer lifecycle, and provide strategic and operational leadership to those projects • Uplevel the team’s processes and documentation of journeys • Maintain and improve reporting dashboards, in partnership with Analytics • Partner with Creative team to build visually seamless, highly engaging touchpoints • With the wider business, share plans, results, learnings, and best practices • Serve as a CRM and lifecycle marketing subject matter expert on the Growth team

🎯 Requirements

• 4+ years experience in lifecycle marketing • A proven track record at driving measurable results toward KPIs • Ability to pull and translate complex data results into actionable, revenue-driving insights with minimal assistance • Advanced skill in spreadsheet tools and familiarity with BI tools such as Looker or Mode • A strong understanding of statistical testing principles within CRM • Demonstrated success in managing complex cross-functional projects with business, technical, and creative stakeholders • A self-starter who sees challenges as opportunities and is a creative problem-solver • Hands-on experience in Iterable is a must • Excellent written and verbal communication skills • Highly driven and results-oriented work ethic • Experience with SMS and/or mobile push strongly preferred • Bonus if you’ve worked with a CDP (we use HighTouch)

🏖️ Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly • Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada) • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only) • Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada. • Health Savings Account contributions from Upstart for eligible plans (US only) • Income protection benefits, including life insurance and disability coverage for added financial security • Paid time off, sick leave, and company holidays, in line with local requirements • Paid family and parental leave to support caregiving and major life moments (duration varies by country) • Family-centered benefits to support fertility, parenthood, and caregiving needs • Employee Assistance Program (EAP) offering mental health support and life-centered resources • Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only) • Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you • Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from • Connection and community through team events, all-company updates, and employee resource groups (ERGs) • Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)