Senior Manager, Social & Community

🔥 2 minutes ago

🍁 Vermont – Remote

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⏰ Full Time

🟠 Senior

👫 Community Manager

👻 Ghost score 15%

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Logo of Ursa Major Skincare

Ursa Major Skincare

11 - 50 employees

💄 Beauty

🛍️ eCommerce

💰 Series A on 2019-10

Beauty • eCommerce

Ursa Major Skincare is a company that offers a range of skincare products infused with natural ingredients. Their offerings include face cleansers, moisturizers, serums, and more, designed to promote healthy and radiant skin. Ursa Major emphasizes the use of pure and natural formulas, avoiding parabens, synthetic fragrances or colors, and other chemicals. Their products aim to create a refreshing skincare experience, inspired by nature's goodness. The company also features various promotional offers and holiday gift options, making it easy to explore and purchase their skincare essentials.

📋 Description

• Own Ursa Major’s social strategy, editorial direction and content calendar and curation across Instagram, TikTok, Facebook and emerging channels. • Develop social-first concepts and stories around the brand, products, ingredients, people, Vermont roots and broader world. • Work closely with the creative team and founders to bring ideas to life. • Build and nurture an engaged social community using a creator CRM and collaborating with the Creator Marketing team. • Monitor cultural trends and conversations about the brand and competitors. • Lead organic social support for product launches, campaigns, events, partnerships and other brand initiatives. • Identify high-performing organic content for paid amplification with the Growth team. • Use engagement, performance and insights data to improve content and channel strategy. • Connect owned social storytelling with the creator ecosystem. • Build and manage a small social team over time. • Drive on-brand visual and written storytelling, meaningful engagement and growing brand affinity. • Track engagement rate, shares and saves, organic reach, video engagement/watch time, qualified community growth and paid-amplified social content performance.

🎯 Requirements

• 4-7+ years of relevant experience. • Meaningful ownership of social for a premium, distinctive, challenger consumer or lifestyle brand. • Excellent creative instincts. • Ability to translate a brand idea into a compelling social concept, story and brief. • Understanding of social media language, rhythms and rules. • Experience with Instagram, TikTok, Facebook and emerging social channels. • Experience in wellness, food, fashion, outdoor, travel or another culturally relevant category is relevant; beauty experience is welcome but not essential. • Care deeply about wellness and sustainability. • Discerning editorial and creative judgment. • Ability to use engagement, performance and insights data to improve content and channel strategy.

🏖️ Benefits

• Competitive compensation, plus equity. • Health, vision and dental benefits and paid parental leave. • Employee 401k with company match. • Fully remote culture. • Generous vacation time plus 2 “Epic Days” yearly. • Paid sabbatical after 5 years. • Paid volunteer time, and organized team volunteer events in VT. • Free Ursa Major products.

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