Director of Lifecycle Marketing

Job not on LinkedIn

🕒 September 16

🇺🇸 United States – Remote

💵 $165k - $280k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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Logo of US Enhanced Personnel

US Enhanced Personnel

51 - 200 employees

Founded 2018

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

US Enhanced Personnel is a Greensboro, NC–based staffing and recruiting agency that provides direct-hire, contract, and executive placement services to companies across the Southeast and nationwide. The firm emphasizes a consultative, high-touch approach focused on long-term cultural fit and retention, thoroughly vetting candidates and offering guarantees to clients. US Enhanced serves a range of sectors (manufacturing, industrial, administrative, finance/accounting, healthcare, logistics, technology) and positions itself as a partner that transforms teams and improves candidates’ lives.

📋 Description

• Establish a clear baseline for retention, lifecycle performance, and owned-channel revenue • Build and optimize lifecycle programs across onboarding, refill and adherence, payment recovery, and winback • Create a scalable email and SMS testing and execution cadence • Partner with Finance, Data, Legal, and Clinical to build measurement, compliance, and operational infrastructure • Drive improvements in refill rates, retention, LTV, and owned-channel revenue • Build an always-on lifecycle program across email, SMS, and other owned channels • Establish cross-protocol expansion as a repeatable growth lever • Develop a testing roadmap tied directly to revenue • Position owned channels as a top-three revenue driver • Continuously improve timing, creative, and offers to improve performance

🎯 Requirements

• Proven experience building and scaling owned-channel programs within a high-volume D2C subscription business, with a hands-on approach to lifecycle strategy, flows, and execution • Deep understanding of cohorts, LTV/CAC, payback period, churn, and retention metrics • Ability to quantify lifecycle impact and partner effectively with Finance and Data • Experience in telehealth, supplements, or another recurring/consumable business • Strong understanding of refill, adherence, dunning, and retention as core revenue levers • Experience operating in Rx, health, or another compliance-heavy category • Sound judgment around legal and clinical requirements while maintaining speed of execution • Ability to influence cross-teams without direct authority • Experience effectively managing agencies and contractors • Must be authorized to work in the United States of America (no sponsorship required)

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